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How to Use ECommerce to Grow Your Offline Business

There are several reasons why eCommerce is attractive to small business owners. Unlike physical stores, eCommerce does not require capital investments for real estate. The operational expenses of hosting a website online are much lower compared to the money spent on leasing store space and employing staff to handle customers. In addition to this, the target market for eCommerce is much wider than a physical store that depends on customers from a restricted geography for business. This makes it possible to grow exponentially faster than you would by running a store in your neighborhood.

But the opportunities and market size also means that eCommerce is infinitely more competitive. Unlike a physical store, an eCommerce business does not have a captive market. Knowing the price of a product on your competitor’s website is just a click away. The intense competition in the online space is a trigger for price wars which can bring down margins quite significantly.

How to Use ECommerce to Grow Your Offline Business

Effective SEO Tips for Promoting Your Ecommerce Store & Driving Traffic

It is of crucial importance to rank much higher as compared to your competitors on search engines like Google. Not everyone would know the most advanced and effective SEO tricks and tips for promoting your ecommerce store. If you are not getting the clicks, it is obvious that you are not getting the kind of sales you actually deserve.

Here are some of the most effective guidelines for taking your SEO game to the next level. These expert tips are very much actionable. You need not worry about any vague or complicated concepts here. We will be discussing how to achieve more traffic to your eCommerce store and how to boost your site’s SERP ranking.

Effective SEO Tips for Promoting Your Ecommerce Store & Driving Traffic

6 Things That Make Shopify API Integration Solution a Must for Ecommerce Businesses

Shopify has become extremely popular amongst start-ups and small businesses for its ability in instantly enabling ecommerce based sales. It provides APIs that can be used to integrate cloud-based management applications/resource planning software to provide a comprehensive online retail experience. Software outsourcing companies can help non-technical businesses set up their Shopify systems, along with the required integration with the cloud management applications.

The main reason for the popularity of Shopify is that it covers any form of ecommerce business – whether the selling is through an online portal, social media, in-store, or in a mobile shop. It allows complete control over the branding of the online display items. The extensive dashboard has data displayed in simple visual formats that provide the overview of the sales and the overall customer trends during a sales cycle.

Shopify API for ecommerce businesses

10 Easy, Implementable Conversion Rate Optimization Tactics for your Ecommerce Site

Setting up your own online business is easy, profiting from it, not so much. Traffic means nothing if visitors do not sign up, subscribe, buy or complete the action you want them to. With limited conversion, all your investment in advertising will go down the drain.

The success of any eCommerce venture boils down to one metric, conversion rate. It is the measure of your business’s profitability. To convert visitors into customers, you need a Conversion Rate Optimization campaign, but every decision you make is crucial. Embark on an uneducated campaign based on gut feeling and guesswork, and you stand to lose sales and revenue.

Here are some optimization pointers guaranteed to increase the conversion rate of your eCommerce site.

1. Earn visitors’ trust

Your visitors want evidence of credibility. Adding the following to your site should do the trick –

  • Testimonials: Fun fact, your customers are better at selling your products and services than you are. Shoppers trust products that have been tested and green lighted by other shoppers.
  • SSL certificate: Put up an SSL seal at your website especially on the check-out page. An SSL certificate may be pricey, but it is worth the investment.
  • Mention the relevant press coverage, awards and certifications you have received.
  • Provide more than one payment option. You stand to lose customers who do not find their preferred mode of payment.

10 Easy, Implementable Conversion Rate Optimization Tactics for your Ecommerce Site
Image via: Acquisio

3 Proven Ways to Make Online Payments Easier for Your Customers

The most effective marketing campaigns and most beautifully designed websites can be instantly undone by one thing: Cart abandonment. Simply put, if your customers aren’t making it through the checkout, they might as well not be there. Cart abandonment has a myriad of causes but there’s one that’s more interesting to us than any other: Online payments.

If your checkout is a friction-free delight, your customers will glide through the process. However, if your checkout is a convoluted mess, they’ll leave and never return.

In this blog, I’m going to look at three ways you can streamline your online payments and make your checkout process a nicer experience.

3 Proven Ways to Make Online Payments Easier for Your Customers

Is Money Leaking From Your eCommerce Store [Infographic]

Starting a business is like building a ship and embarking on a voyage, armed with a plan, a map, and a team. You have to sail with uncertainty against storms and unpredictable weather. But once you have your ship built and you’ve sailed away, it’s critical that you consistently check the hull for leaks, damage, and wear.

The same is true for your eCommerce store. Understanding where your vulnerabilities may exist, along with what investments will create the most optimal return on profitability is a key aspect to completing your journey successfully.

Working day to day to help eCommerce companies grow and expand means Red Stag Fulfillment understands the necessity of making these investments, which is why they’ve created an infographic to help you plug the holes in your ship (aka your eCommerce store), and increase returns of the investments you’ve made along your journey.

4 Easy Steps for Integrating eCommerce in Retail Business

As technology has become more integral to the lives of average people, eCommerce has become more important to business. Incorporating eCommerce into a business is an important step for ensuring long-term growth and sustainability. Existing businesses with an established customer base will need an eCommerce solution to adapt to the needs of newer, potential customers.

4 Easy Steps for Integrating eCommerce in Retail Business

8 Social Media Tricks for Driving Customer Traffic Straight To Your eCommerce Site

New businesses struggle to find the right channels to market their businesses. With a little too many channels available, it is perhaps a bit difficult to ensure which channel is the most promising one or delivers results as required.

Nowadays, most of the small businesses are relying on social media marketing and prefer it over other mediums of marketing. Since social media marketing has aided in the expansion of many businesses to increase reach, sales and allow for a medium of networking, it is considered as a prudent source. In the end, driving customer traffic to generate sales is everything. After all, everybody needs a bread and butter earning.

Ecommerce businesses reap the most benefits out of social media marketing. According to 2015 social planning guide, over 86 percent of top brands have Instagram accounts. Given 90 percent of customers trust product recommendations coming from their peers and through online reviews, online presence for an eCommerce business is a necessity.


8 Social Media Tricks for Driving Customer Traffic Straight To Your eCommerce Site

While that may sound a little too much to digest, here are eight social media tricks that can help you drive customer traffic and make your eCcommerce business shine.

Learn More About Visitors to Your Website

Why test your web design and web elements? To optimize your website’s conversion rate, whether it’s increasing engagement, sign-ups or sales. But testing has a more important benefit: gaining valuable insights about visitors to your website and their behavior that can be leveraged to sell more. Testing to improve usability is a process that requires thoughtful planning, ultimately impressing visitors and encouraging them to do business on your website.

Learn More About Visitors to Your Website

The key to successful testing is having specific conversion goals. If you are generating interest about a service, then you should test for lead optimization. If you are working on an e-commerce site, then your testing efforts should be to improve revenue through the conversion funnel. Note that this goal will not pertain to all pages; your landing page should still have a click-through or engagement goal. You’ll also need to determine if A/B testing or multivariate testing fits your needs. For simplicity, I will assume you will choose A/B testing.

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