“There’s no sweeter sound to any person’s ear than the sound of their own name…” ~ Dale Carnegie
Carnegie had many one-liners and bits of wisdom, but this is one of his best. Your name is one of the first words you’ll ever hear. You’ll have it spoken to you softly as your mom cradles you in her arms, yelled to you when you’re in trouble and used to personalize some of life’s finest moments.
This one word – your customer’s name – matters more than any other in marketing. Why? Because it stops making the transaction feel like, well, a transaction. Instead, it makes the experience personal. Personalization in marketing is one of the best ways to really connect with your audience.