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3 Tips on How Startups Can Satisfy the ‘New’ Customer

Startups these days do not just face the challenge of putting up with the industry big guns. In order to thrive and hopefully, at some point, make an exit, they also have to quietly build an acceptable consumer base in a world of ever-changing needs and demands.

People who belong to this “new” breed of startup customers are extremely difficult to please – they’re raised on the internet, they want instant gratification, and they want total satisfaction without moving a muscle.

So how can small businesses overcome this hurdle? Below are a few points to ponder.

3 Tips on How Startups Can Satisfy the ‘New’ Customer

Four Ways to Thank Customers and Encourage Them to Do Future Business

Nurturing relationships with customers is a fundamental part of any business. Regardless of field or domain, retention is the secret ingredient to boosting leads and keeping your business on the floating line. Social media can be your best ally for nurturing prospects, but it can also be your worst enemy. Negative comments affect your bottom line, and if you don’t take action the moment something happens, you risk losing your customer base once and for all.

To encourage customers to continue to buy from you or use your services, here are 4 core ways to keep them satisfied and coming back to do future business with you.

Four Ways to Thank Customers and Encourage Them to Do Future Business

Convert Site Traffic into Leads

Let’s suppose you have already built your blog, optimized your website for search engines, and initiated participating and boosting your content via social media. What’s the next step? Converting your website traffic into leads of course!

What do you do if people visit your website, but they don’t become your customers? It’s pretty simple. Concentrate your efforts to convert your website traffic into sales leads.

To achieve this, create an eye-catching proposal for your customers, set up a call-to-action to advertise your offer, and build a landing page with a form for visitors to submit their information to get the offer. Lastly, evaluate, deduce, and iterate the whole operation.

Here’s a comprehensive guide to each step in this sales and marketing conversion channel.

Convert Site Traffic into Leads

3 Actionable Ways to Retain More Customers This Year

A company that has figured out how to retain more customers is in an ideal situation to achieve its revenue goals. It’s still a challenging task, but the firm doesn’t have to deal with the headaches of getting enough new customers onboard. No wonder Harvard Business School’s study found a 5 percent increase in customer retention can lead to a 25 to 95 percent boost in profits.

3 Actionable Ways to Retain More Customers In 2016

The key message? Customer retention is critical to a company’s financial health. Yet, organizations still have a long way to go. 6 in 10 US corporate executives said it is “very” (9 percent) or “somewhat” (50 percent) difficult for them to please customers. Companies are still on the verge of exploring what they could do to retain current customers and get more business from them.

If you’re among the lot, and retaining customers is one of your big goals for the year, here’s some good news: we have three actionable tips to help you keep most of your existing customers.

1.  Tap Into Your CRM

Your CRM will give you an insight into important details such as membership expiration dates and due payments. Use the CRM to keep in touch with existing customers, and remind them of those critical dates. You can even flag your best customers and provide them exclusive treatment (free upgrades for example) to keep their experience at peak.

If you don’t have a system in place, sites like SelectHub offer a CRM leaderboard comparison of the top CRM software as well as a buyer’s guide. Companies can refer to such websites to see if a particular CRM software meets the requirements of their organization. For example, for customer retention, features such as predictive analysis should be present to make predictions on optimal times to send membership renewal notifications.

4 Ways to Get Your Customers to Do Your Marketing For You

I’m big on being lazy. If there’s an easy way to do something, I take that path of least resistance. I’m the same when it comes to marketing. If there’s an easy way to get more business, by all means, I’m in favor!

Did you realize your customers are willing to do the heavy lifting for you? They’re great brand advocates, and if you know how to work them, they’ll help you find new customers. Here’s how.

1. Ask for Reviews

Whether you run a restaurant and want reviews on Yelp, or a mobile app and want reviews on app stores, you’ve got to ask for them. Happy customers are ones who are willing to tell others through online reviews, so start by providing stellar customer service. Then ask for reviews in a followup email, or even in-person.

Why Do Your Customers Choose YOU?

If you don’t have a solid understanding of why your customers buy from you, how can you expect to continue to attract new customers?

 

I thought I knew why my clients turned to Egg, and why they stay with us for years, but just to be sure, I polled them with the following questions, borrowed from John Jantsch’s book,  The Commitment Engine.

  • What made you decide to hire us in the first place?
  • What’s one thing we do better than others you do business with? What’s the one thing you love the most about what we do for you?
  • What’s the one thing you don’t have from any other source that you wish you could find (as it applies to marketing/content)?
  • Do you refer us to others, and how do you describe us, if so?
  • What would you Google to find a business like ours?

I sent these questions to a handful of my best clients who’d been with me for more than a year. I wasn’t completely surprised at the responses, but it did make me happy to see that we’re consistently delivering prompt turnaround, quality work, and a smooth customer experience. Here’s what I learned:

How to Wow Your Customers

No matter what your field, you want to impress your customers. Am I right? It may get harder to do that the longer you're in business, just because it's hard to step out of the daily grind and get creative. However, it's well worth the effort, as wowing your customers can bring you repeat sales and referrals.
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