Success in sales is based on the ability to gain consumers’ trust. It’s simple – customers don’t buy from people they don’t trust. While selling is often defined in terms of persuading or winning people, a successful sales strategy isn’t about convincing customers to buy. It’s about showing that you have their best interest at heart and gaining their trust.
Here are 5 steps to help you build customer trust in a business relationship and develop a strategy for success in sales.