We’re seeing more and more companies using tools like Twitter and Facebook to reach customers and address service issues. I personally am loving this, and have been helped by numerous companies this way (sure beats calling an 800 number).
In High Tech, High Touch Customer Service, author Micah Solomon covers eight unbreakable rules of social media customer service. Whether you’re currently using social media for customer service or simply considering it, these are worth examining.
1. Avoid the fiasco formula: a digital stitch in time saves nine (million)
Solomon says that the longer you wait to address a serious issue that’s been brought to the public’s attention via social media, the bigger the fiasco it becomes. He uses this formula to illustrate his point:
small error + slow response time = colossal PR disaster
2. Lie back and think of England: digital arguments with customers are an exponentially losing proposition
The same rule applies in any customer service scenario: arguing with the customer never works. But it’s even worse when it’s done online, because the whole world (or at least the whole Twitterverse) can see you looking like a jerk.