For nearly two decades, email marketing has been an integral part of digital marketing. However, the process of email marketing in itself has undergone a sweeping change. Email blasts have lost their sheen in an increasingly evolving digital marketplace.
Over the course of time, marketing automation platforms gained a lot of momentum for their proven benefits that increase the impact of email marketing. This also raised the ROI for all the marketing efforts. Read on to discover more about marketing automation vis-a-vis traditional email marketing and, at times, how both of them can be influential when bundled together.