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Marketing Eggspert Round-Up: Copywriting, Guest Blogging, Instagram Stories & More

In this Marketing Eggspert round-up we include posts about lead generation, Instagram stories, bloggers block, copywriting, CTAs, how to make a website, recruiting strategies, remarketing, PRs and collaborations.

9 Small Business Lead Generation Techniques That You Need to Know –  In this post, Lim shows you nine lead generation techniques that can be implemented on even the smallest budget. Limwriter

Instagram Stories + Your Website Copywriting – Copywriting isn’t always about persuading the person to buy right away. Most often, it’s about moving the person to the next stage in the sales cycle. The Savvy Copywriter

Marketing Eggspert Round-Up: Copywriting, Guest Blogging, Instagram Stories & More

5 Elements Every About Page Must Have

One of the hardest things to do is talk about yourself. Usually, when someone asks about you in a professional setting, you rattle off your credentials and experience. You talk about where you got your degree, the companies you’ve worked with, and how you ended up in your current role. When you’re done, how does the other person respond?

In many cases, the response is lukewarm. Nothing you said is relatable. Unless you have the same alma mater, nothing is tangible to the other person in the conversation. They might be impressed but they won’t have the answer to the most important question: “What’s in it for me?”

5 Elements Every About Page Must Have

Your about page often takes the same shape. This is your chance to talk about yourself to your website visitor so you go into credential and experience touting mode. *Yawn*. This approach is even less effective online because your website viewer can easily “walk away” from the conversation by hitting the back button.

How do you make your about page excite your reader and get her invested in your business? By incorporating these five elements:

How to Write a Call-To-Action That Actually Converts

Have you spent hours poring over every word in your sales copy? Did you craft the perfect landing page for each of your service items? Great job, but now what?

One of the most forgotten steps in writing sales copy online is ending with a strong call-to-action. As the marketer, you know what you want your audience to do next. You want them call, fill out a form, request a free report, or follow you on Facebook.

How to Write a Call-To-Action That Actually Converts

But here’s the trick: Your audience and you are not on the same page. They have their own ideas about what’s going to happen next.

The person who lands on your website is busy. She has kids to pick up from soccer practice. She has a family to feed when she gets home from a grueling day in the office. She’s busy, busy, busy. When she finally finds you online, all she wants is for your business to make her life a little bit easier.

When you write a call-to-action that pushes your audience to the next step in the sales process, you make the transaction a little bit easier.

Marketing That Works: The Sales Letter

For someone who's all about the next wave of technology I sure am slow to adopt. I didn't like ebooks. I had no urge for a Blackberry. I hated sales letters. But I have converted on all fronts. Hallelujah.
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