Many companies are now properly utilising social media and community development to improve their relations with their audience further. Professionals who can make use of their skills to keep the community updated are now in demand, and they are called Community Managers.
Community Manager defined
Considered as the face of a company, a Community Manager is in charge of managing communications. A role which needs one to be digital savvy, he/she will be responsible for everything related to communications, social media, PR, content creations, and events, among many other things.
It is a Web 2.0 communications role, where online tools and in-person networking are incorporated to create relationships and build the company’s brand effectively.