Putting the SEO building blocks in place will boost your website’s search engine performance. Having a regularly-updated blog will give you a great platform to showcase industry expertise. Contributing guest articles to high-authority websites within your niche will extend your reach and allow you to build a healthy portfolio of backlinks. All of the above, complemented by strategic social media activity, will drive targeted traffic to your website.

But how are you going to convert these visitors to your site into clients? Writing captivating copy can go a long way towards winning custom, and if you do a good job with each of the above you might find you’re soon inundated with website traffic. However, for my money, the most effective way of encouraging potential clients to move from browsing your site to picking up the phone is to have a good range of case studies – providing real insight into your way of working, and detailing the success stories you’ve had with others.

Why Case Studies Should Be Central to B2B Content Marketing Strategies Read more