Have you spent hours poring over every word in your sales copy? Did you craft the perfect landing page for each of your service items? Great job, but now what?
One of the most forgotten steps in writing sales copy online is ending with a strong call-to-action. As the marketer, you know what you want your audience to do next. You want them call, fill out a form, request a free report, or follow you on Facebook.
But here’s the trick: Your audience and you are not on the same page. They have their own ideas about what’s going to happen next.
The person who lands on your website is busy. She has kids to pick up from soccer practice. She has a family to feed when she gets home from a grueling day in the office. She’s busy, busy, busy. When she finally finds you online, all she wants is for your business to make her life a little bit easier.
When you write a call-to-action that pushes your audience to the next step in the sales process, you make the transaction a little bit easier.