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7 Most Effective Marketing Tips to Promote Your Brand

The goal of every company is to reach out to as many potential customers as possible. This is for the simple fact that the more people learn about you, the more likely they are to do business with you. However, considering how competitive the market can be, not many businesses manage to achieve their goal of reaching as many customers. This is a problem that can easily be resolved by making good use of the Internet when promoting your brand.

The purpose of this post is to educate you on the different ways you can promote your brand more effectively.

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What’s In A Name? 6 Unique Ways To Brand Your Business

The majority of purchase decisions are based on emotional response, not pricing. That is just one reason why it is so essential for you to reach out to your customers and really try to connect to them. Organizations that focus more on winning hearts than offering bargains do so by creating a well-defined, relatable bond with consumers. It is amazing how much that can help sell your product and build loyalty. Plus, people are usually willing to spend more money on high quality products and really good service. Here are some creative ways to define who you are as a company, brand your business and jumpstart your marketing efforts.

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What Yummy Cupcake’s Customer Service Can Teach Your Small Business

When your company turns ten years old, it’s cause for celebration. And what’s a birthday celebration without a (cup)cake?

That was the thought process when Susan Payton, the rockstar owner of Egg Marketing ordered and sent Yummy Cupcakes to loop in team members like myself from afar into the festivities.

The problem? The United States Postal Service didn’t quite get the message that this party needed to be enjoyed in a timely manner or else (like any good party that goes on for far too long), it’d start to rot. Read more

Bridging the Gap Between Customer Service and Excellent Branding

Branding goes much deeper than a catchy logo, its use of typography, or even having an attractive color palette. In fact, it evolves from places we don’t always think of as branding.

When it comes to brand building or rebranding, customer service is often the last and most ignored piece of the puzzle. Neglecting customer care is a huge mistake and a missed opportunity to attract and retain customers, differentiate the business and strengthen brand loyalty.

As tireless as the line “customers are the lifeblood of a business” goes, not one company can avoid interaction with their clients. In fact, how a company handles this communication can make all the difference in its success. It can either increase the reputation of a brand or create a permanent damage on all levels.Bridging the Gap Between Customer Service and Excellent Branding Read more