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How to Design a Brand Identity [Infographic]

A brand identity is what sets a company and solution apart from the competition in the minds of their current customers. When designing a brand identity for a client, it’s important to understand that it’s more than just a logo and colors. A complete brand identity includes all the encounters and relationships that compose the brand experience — as well as all of the visual devices that comprise the corporate image. A successful brand identity project will bring all of these elements together into a clear, connected and effective branding strategy.

How to Design a Brand Identity [Infographic]

How to Match the Branding of Your Website with Your New eBook

Have you just written an excellent and original eBook? Congratulations! Now it’s time for the next stage: getting your eBook to sell. It won’t be easy, but with the right tools you will be able to showcase your new eBook and start making sales under your unique brand.

One of the best ways you can promote your new eBook is to use your own personalized website. If you already have a website, it may need a few tweaks or a full-scale renovation to successfully market and sell your book.

Remember, it is important that your brand is consistent across all platforms and products. Here are some tips on how to match the branding of your website with your new eBook:

How to Match the Branding of Your Website with Your New eBook

7 Most Effective Marketing Tips to Promote Your Brand

The goal of every company is to reach out to as many potential customers as possible. This is for the simple fact that the more people learn about you, the more likely they are to do business with you. However, considering how competitive the market can be, not many businesses manage to achieve their goal of reaching as many customers. This is a problem that can easily be resolved by making good use of the Internet when promoting your brand.

The purpose of this post is to educate you on the different ways you can promote your brand more effectively.

7 Most Effective Marketing Tips to Promote Your Brand

What’s In A Name? 6 Unique Ways To Brand Your Business

The majority of purchase decisions are based on emotional response, not pricing. That is just one reason why it is so essential for you to reach out to your customers and really try to connect to them. Organizations that focus more on winning hearts than offering bargains do so by creating a well-defined, relatable bond with consumers. It is amazing how much that can help sell your product and build loyalty. Plus, people are usually willing to spend more money on high-quality products and really good service. Here are some creative ways to define who you are as a company, brand your business and jumpstart your marketing efforts.

What's In A Name? 6 Unique Ways To Brand Your Business

What Yummy Cupcakes’ Customer Service Can Teach Your Small Business

When your company turns ten years old, it’s cause for celebration. And what’s a birthday celebration without a (cup)cake?

That was the thought process when Susan Guillory, the rockstar owner of Egg Marketing, ordered and sent Yummy Cupcakes to loop in team members like myself from afar into the festivities.

The problem? The United States Postal Service didn’t quite get the message that this party needed to be enjoyed in a timely manner or else (like any good party that goes on for far too long), it’d start to rot.

Bridging the Gap Between Customer Service and Excellent Branding

Excellent branding goes much deeper than a catchy logo, its use of typography, or even having an attractive color palette. In fact, it evolves from places we don’t always think of as branding.

When it comes to brand building or rebranding, customer service is often the last and most ignored piece of the puzzle. Neglecting customer care is a huge mistake and a missed opportunity to attract and retain customers, differentiate the business and strengthen brand loyalty.

As tireless as the line “customers are the lifeblood of a business” goes, not one company can avoid interaction with their clients. In fact, how a company handles this communication can make all the difference in its success. It can either increase the reputation of a brand or create a permanent damage on all levels.Bridging the Gap Between Customer Service and Excellent Branding

How NOT to Manage Your Brand: Things to Avoid for Effective Brand Management

Managing your brand is not always an easy thing. It’s like trying to wrangle an unruly pet – there are times when you think you are in control, but really, at the end of the day, you’re the one on your hands and knees cleaning up its mess. But, there are many ways you can take control of your brand and make it do what you want with effective brand management.

How NOT to Manage Your Brand: Things to Avoid for Effective Brand Management

There are many articles and experts who tell you what you should do, but few tell you what you should NOT do. By being more aware of these pitfalls, you can avoid them, and truly push your brand forward.

How to Use Your Business’ Birthday as a Customer Appreciation Tool

As I’ve blogged here before, every year on Egg’s birthday (June 30, if you’re curious), I send our clients birthday gifts. Seems backward to give gifts on our birthday, but it’s fun, and there’s purpose.

How to Use Your Business' Birthday as a Customer Appreciation Tool

For one, I don’t talk to many of our clients on a regular basis, or if I do, it’s purely transactional and via email. Sending an egg-shaped gift surprises and delights people. It makes them think more about us as a company, and it humanizes us. It’s a fantastic customer appreciation tool.

4 Easy Ways to Brand Yourself as an Industry Expert

After reading Maria Elena Duron’s post, Drop the Personal and Professional – You Are One Brand, I got thinking about personal branding. I think a lot of micropreneurs struggle to create a separate identity for their companies, when, in fact, they’re better off using their personal brand to represent the company. So I wanted to look at a few ways you can brand yourself and leverage that personal brand on behalf of your company.

4 Easy Ways to Brand Yourself as an Industry Expert

1. Be Yourself

I can’t, for the life of me, maintain a stuffy “professional” facade for very long, especially in my writing and social updates. But I’ve actually found that people respond better to my conversational style of writing and my personal shares on Facebook. I try to keep my clients on my company’s Facebook page rather than my personal profile, but I am friends with a few clients there. And they’re the first ones to like pictures of me with my kids, silly updates, and the like. It’s no surprise to me that those clients are the ones I have the best relationship with.

What I’m saying here is this: being yourself is your brand. If you don’t make a big point of separating your life from your work, people will feel like they know you better. Now, I’m not saying post on social media without a filter. Maybe no one (clients included) needs to see a picture of you hung over after New Year’s. Just sayin’.

The Evolution of Logos

It's always fascinating to me to see logos evolve over time. Here's a great infographic from GraphicDesignDegreeHub outlining how some of the most iconic logos we know have changed. Also don't miss the hilarious logo fails at the bottom!
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