Skip to Content

How to Design a Brand Identity [Infographic]

A brand identity is what sets a company and solution apart from the competition in the minds of their current customers. When designing a brand identity for a client, it’s important to understand that it’s more than just a logo and colors. A complete brand identity includes all the encounters and relationships that compose the brand experience — as well as all of the visual devices that comprise the corporate image. A successful brand identity project will bring all of these elements together into a clear, connected and effective branding strategy.

How to Design a Brand Identity [Infographic] Read more

How to Match the Branding of Your Website with Your New eBook

Have you just written an excellent and original eBook? Congratulations! Now it’s time for the next stage: getting your eBook to sell. It won’t be easy, but with the right tools you will be able to showcase your new eBook and start making sales under your unique brand.

One of the best ways you can promote your new eBook is to use your own personalized website. If you already have a website, it may need a few tweaks or a full-scale renovation to successfully market and sell your book.

Remember, it is important that your brand is consistent across all platforms and products. Here are some tips on how to match the branding of your website with your new eBook:

How to Match the Branding of Your Website with Your New eBook Read more

7 Most Effective Marketing Tips to Promote Your Brand

The goal of every company is to reach out to as many potential customers as possible. This is for the simple fact that the more people learn about you, the more likely they are to do business with you. However, considering how competitive the market can be, not many businesses manage to achieve their goal of reaching as many customers. This is a problem that can easily be resolved by making good use of the Internet when promoting your brand.

The purpose of this post is to educate you on the different ways you can promote your brand more effectively.

7 Most Effective Marketing Tips to Promote Your Brand Read more

What’s In A Name? 6 Unique Ways To Brand Your Business

The majority of purchase decisions are based on emotional response, not pricing. That is just one reason why it is so essential for you to reach out to your customers and really try to connect to them. Organizations that focus more on winning hearts than offering bargains do so by creating a well-defined, relatable bond with consumers. It is amazing how much that can help sell your product and build loyalty. Plus, people are usually willing to spend more money on high quality products and really good service. Here are some creative ways to define who you are as a company, brand your business and jumpstart your marketing efforts.

What's In A Name? 6 Unique Ways To Brand Your Business Read more