After reading Maria Elena Duron’s post, Drop the Personal and Professional – You Are One Brand, I got thinking about personal branding. I think a lot of micropreneurs struggle to create a separate identity for their companies, when, in fact, they’re better off using their personal brand to represent the company. So I wanted to look at a few ways you can brand yourself and leverage that personal brand on behalf of your company.
1. Be Yourself
I can’t, for the life of me, maintain a stuffy “professional” facade for very long, especially in my writing and social updates. But I’ve actually found that people respond better to my conversational style of writing and my personal shares on Facebook. I try to keep my clients on my company’s Facebook page rather than my personal profile, but I am friends with a few clients there. And they’re the first ones to like pictures of me with my kids, silly updates, and the like. It’s no surprise to me that those clients are the ones I have the best relationship with.
What I’m saying here is this: being yourself is your brand. If you don’t make a big point of separating your life from your work, people will feel like they know you better. Now, I’m not saying post on social media without a filter. Maybe no one (clients included) needs to see a picture of you hung over after New Year’s. Just sayin’.