Video, specifically animated videos, in this fast-paced digital age, is gaining a newfound sense of popularity. So, what makes it the numero uno platform out there where it comes to your social media strategy?
Believe it or not, but there is good scientific reason to validate the aforesaid statement. According to molecular biologist John Medina, one’s vision takes up half of our brain’s resources, and is the most dominant sense we have. In fact, a whopping 65 percent of people are visual learners and 90 percent of the information transmitted to the brain is visual. If that’s not enough to goad you to use more videos in your social media marketing campaign, here are a few interesting statistics that will surely make you think otherwise.
- Statistic One – By including a video on your landing page, you can actually increase your video conversions by 80 percent.
- Statistic Two – A third of all online activity is spent in watching video.
- Statistic Three – YouTube users watch a whopping excess of three billion hours of video every month. Source: YouTube.