There are lots of ways to start a business. Maybe you want to open a brick and mortar shop. Maybe you’ve decided to start your own consulting agency. Maybe you’ve decided that you want to make money online. On whatever avenue you pursue financial freedom, there are two things that are universally true: your business is going to need a website and you are going to need to do some serious business SEO.
Most of us are familiar with the basic concept of SEO. According to this SEO overview, search engine optimization is the umbrella term used to define all of the steps you take to make sure people can find your website online.
SEO used to be relatively easy to master. More than anything else, it was a numbers game. The more links that pointed in to your site, the better your site would rank within search results. Over time, though, the search engines have cracked down on the methods people were using to game the system and have reconfigured their algorithms to favor organic methods.
Why Do You Need Business SEO?
Beyond the whole “everybody else is doing it” platitude, the reason you need to do SEO is so that people will actually find your website when they search for what you provide online. Most people do not actually look at every page of a search result. They look at the first few and choose among those listed there. If your site is not listed in those few pages, your business is going to have a hard time staying relevant; especially if your business is web-based. It is also worth noting that older methods of finding new services, shops, providers, etc. are all but obsolete. Think about it: when was the last time you looked for anybody in a phone book or read the classified section of your local newspaper? Heck, when was the last time you read a physical copy of a newspaper?
How SEO Works
Search engines routinely send their bots and spiders out to crawl the web. These bots and spiders look at every bit of your website and measure it against their programmed algorithms. The rank you are assigned within a search will depending on how well you fit what they are looking for. Nobody knows exactly how the algorithms are coded but we know that ranking well involves a combination of both Organic and Targeted SEO techniques.
What is Organic SEO?
Organic business SEO is, basically, the stuff you are already doing to draw people to your website. By publishing great content that other people want to link to, you “naturally” elevate your position within search engine rankings. Building your site to rank for specific keywords and linking out to other sites that are relevant to your own are other methods of using organic seo for your business. Finally, you know those regular updates you make to your site? Those are like search engine spider bait. By simply maintaining your site, you’re encouraging the search engines to notice you.
In addition to the organic methods that you’re using for your SEO, some targeted SEO marketing campaigns are also a good idea. These campaigns could include techniques like creating a content marketing plan for publishing works on other websites that link back to yours. Making sure that your site is listed in relevant directories and creating robust social media presences are also a big part of doing SEO “on purpose.”
Most of this likely isn’t news to you. We all know the basics of how SEO works. What you might not realize, however, is just how vital SEO is to your company’s success. The days of finding things without the help of a search engine are over. This means you need to do the work to stay on the search engines’ good sides. Organic and Targeted SEO will help you do exactly that.