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6 Secret Resources for Writing Dazzling Copy

Last week I shared what I’d learned from a Copyhackers book on copywriting. Now I want to share other resources from around the web that can help you write better copy.

1. Copyhackers

Yes, I mentioned it last week, but it bears including again because Copyhackers offers a handful of books on a variety of topics, like:

  • Messaging
  • Headlines
  • Value propositions
  • Calls to action
  • Sales pages

2. Copyblogger

Here’s just one of hundreds of great posts about copywriting on Copyblogger. The site stays up to date on writing for web trends, which are completely different than any other style of writing. The site also offers ebooks, seminars and webinars.

3. Content Marketing Institute

While CMI’s blog is geared a little more toward content marketing professionals, it does have some valuable ebooks  and webinars, which are all free. Take what helps you now and circle back later when you need a Level 2 dose of inspiration.

4. WebInkNow

David Meerman Scott is a smart dude. Part content tips, part marketing and PR strategy, part personal ruminations, WebInkNow  is a must-read for anyone who does marketing, at any level.

5. VentureVillage post

If you’re looking for a quick read rather than an entire book, try Tim Gregg’s post on VentureVillage called “Cut the Bullshit — How to Write Great Marketing Copy for Your Startup.” He’s speaking to the startup audience but there’s really not much difference in the advice you need as a small business looking to write better copy.

6. Practical Commerce post

Remember: with copywriting, it’s not just about pretty words. Your ultimate goal is to get readers to buy. That’s called conversion. “Eight Copywriting Rules for Increasing Conversion” by Pamela Hazelton does a good job of taking you closer to that goal.

What resources would you add to this list?


Susan Guillory

Susan Guillory is the President of Egg Marketing & Communications, a content marketing firm based in San Diego. She’s written several business books, and frequently blogs about small business and marketing on sites including Forbes, AllBusiness, and Cision. Follow her on Twitter @eggmarketing.

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