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Book Review: Real Leaders Don’t Do PowerPoint

I saw a review of Real Leaders Don’t Do PowerPoint: How to Sell Yourself and Your Ideas by Christopher Witt in Fortune Small Business Magazine, and as they say, I had to have it. I’ve been slowly (very slowly) trying to get into public speaking, so I thought this was the book for me.

It was really good; chock full of useful tips in easy-to-understand chunks. Witt uses examples from political leaders’ speeches as well as CEOs of corporations. Here are my takeaways on how to be a better speaker.

  • Use storytelling to engage your audience
  • Don’t rely on your PowerPoint. Use it as a launch pad to talk about more.
  • Keep it short and simple.
  • Don’t use fancy language.
  • Speak to your audience.
  • Research your audience.
  • Practice, practice, practice!

I feel more able to take on my next speech (in English) after reading the book. Looking back, I realize several of the things I did wrong when I’ve spoken in the past!

Let me know if you read Real Leaders Don’t Do PowerPoint, and what you think!

Susan Guillory

Susan Guillory is the President of Egg Marketing & Communications, a content marketing firm based in San Diego. She’s written several business books, and frequently blogs about small business and marketing on sites including Forbes, AllBusiness, and Cision. Follow her on Twitter @eggmarketing.

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