I of all people understand that small businesses have small budgets, and that every expense should be scrutinized. I am the queen of DIY, in an effort to save a few bucks.
But I also understand the value of hiring help where it’s needed. While I’m a professional content writer, you probably aren’t.
Do you really think writing your own content is the best way to reach your audience? If you’re not skilled at writing — or just don’t enjoy it — that will come off in how your brand is portrayed to potential business.
The last thing you want to do is turn off the very people you want as your customers.
As you build your marketing budget for this year, let me give you a few arguments for hiring a professional content writer.
1. You’ll Be More Consistent in Your Content Publishing
When you write content, do you stick to a strick schedule, or do you write a post whenever you have the time? An erratic publishing schedule can turn visitors to your blog off, especially if the last published post was several weeks ago.
Hiring a professional content writer allows you to be more regimented in how often you publish. As long as you communicate writing deadlines, you should have a steady stream of blog posts to schedule in the coming weeks.
2. A Professional Content Writer Reduces Writing Errors
If you still feel like that high school kid you once were, with red marks all over your essays, grammar and spelling might not be your strong suit. Consider how a potential customer might look at your brand if he reads one or more blog posts riddled with mistakes. It’s not a good look for you.
On the other hand, a professional content writer knows her stuff. She’s spent years honing her craft, and if you’re paying more than $8 an article (which you darn well should), you’re paying for quality and perfection, or near to it.
3. You’ll Reach Your Audience With Topics They Care About
One of the biggest content writing mistakes I see with new clients is that their blogs are filled with nothing more than self-serving advertorials and company news. While certainly you want to keep blog readers apprised on what’s happening in your business, you’re more likely to attract new readers (who are potential customers) if you write informative posts on subjects they care about, like how to do something, or tips.
A professional writer who has worked in your industry knows what subjects will spur traffic to your blog. That’s part of what you’re paying for, so put your faith in her skills and experience.
4. You Will Free Up Your Schedule
Writing content is just one more to-do on your very long list of tasks for your small business, isn’t it? What is it worth to you to take that headache off your plate? How much time would you free up if you delegated your content to a professional? What could you do with those hours a week you save by not writing your own content? How could you grow your business during that time?
5. A Professional Content Writer Can Direct Your Content Strategy
All you know is that you’re supposed to be blogging and writing other types of content, but you’re adrift as to the greater goal. Or maybe you are unaware of strategies like guest blogging. You’re not a content expert, so cut yourself some slack.
A professional writer, on the other hand, knows all the latest ways to get your brand in front of more people, as well as raise you in search results. Even if you simply hire a writer to create blog posts, she’ll likely have an opinion or two about how to best reach your audience. You’d do well to heed her advice.
6. You Can Do More Content-wise (Even if You Have an In-House Writer)
In addition to working with entrepreneurs, we also provide assistance to larger companies like Cision who have full marketing departments, but who can benefit from an extra set of hands. Why? Sometimes each member of a marketing team has specific tasks (or else is so overwhelmed with what they’re doing that extra content projects are beyond the realm of possibility), or the department wants another voice in its content.
Hiring a third party writer can enhance what you’ve already got going on content-wise.
7. More Consistent Content = Better SEO
Rising to the top of search results has become the holy grail. You likely won’t be able to get there on your own. But when you hire a content writer who a) is consistent in delivering a steady stream of posts and b) knows how to optimize for certain keywords, you automatically get better SEO results.
When hiring a writer, ask about her approach to SEO, because we’ve all got different ones. You want a writer who understands the importance of keywords, but also who knows how to write deeply informative posts that actual humans benefit from.
8. You See Higher Conversions
Part of the point of content marketing — as well as all marketing, for that matter — is to increase sales. If you’re not adept at doing this, leave it to the professionals.
A solid content writer knows how to incorporate links and calls to action that spur readers into clicking, subscribing, or buying. That immediately gives you a great return on your content marketing investment.
9. You’ll Get a Third-Party Perspective of Your Brand
I recently told a client that he shouldn’t pitch the media with his product. I wasn’t trying to be mean, but rather keep him from wasting time barking up a tree that I knew wouldn’t net the results he wanted.
When you’re immersed in your business, it can be hard to see it with an unbiased view. A content writer can see what the benefits your product provides, and can help you center your messaging appropriately.
Hiring a professional content writer may well be the best investment you make all year. Look at it as an investment in growing your buisness. I guarantee that with more professional content, as well as the time you free up by delegating, you’ll be so glad you spent the money by the end of the year.