More than 72% per cent of Americans access the internet on a daily basis, according to a 2016 report from Pew Research Centre—no surprises there. Further research conducted by Pew revealed that nearly eight-in-ten online Americans (79%) now use Facebook, and 76% of Americans who use Facebook report that they visit the site on a daily basis. These statistics suggest that not only are most Americans online, but they are very active on social media, particularly Facebook.
With such a large audience online, it’s never been more important for small business owners to use social media to promote their business. Too busy, you say? Try these some simple and practical strategies to not only get your business on Facebook, but do it well.
Embrace the Facebook smartphone app
If the ‘always on’ nature of social media is part of the reason you’ve been hesitant to introducing your business to the social network, it’s time you downloaded the Facebook app (available on Google Play and iTunes) and Page Managers app.
Whether you’re on the move or out of the office, the Facebook app allows you to keep on top of everything that’s happening on your business page. Using the app, you can:
- Create events
- Share posts
- Send messages
- Address comments from your phone
- View all your Facebook page activity and insights.
Be sure to activate notifications on your smartphone so you’re always on top of what’s happening. Treat these notifications like you would a customer phone call or email by replying in a timely and professional manner.
Facebook allows users to schedule posts, which means you can get organised, plan ahead and share content at any time. (This simple guide covers the basics of how to schedule posts). Many small business owners opt to use social media scheduling tools like Hootsuite or Sprout Social. These tools make the process of content creation easy across multiple platforms, such as LinkedIn, Twitter and Instagram.
Make it a team effort
It can be hard work creating, sourcing and curating content to share on your business’s social media pages by yourself. That’s why it makes sense to make it a team effort. In the day-to-day of going about their jobs, it’s likely that your staff will read, see, hear and think of many potential stories that could be shared or created.
For example, if you run a cafe, talk to your team about contributing to your business’s social media. Your wait staff may enjoy taking shots of things happening in-store like dogs that visit the café or unique froth patterns by your barista. Your chef might like to pen a recipe for your blog or your event planner may read an interesting article that can be shared with your followers.
Assess what’s working and what isn’t
Are your followers engaging with the content you are sharing? What types of content are your audience actually responding to? Make use of Facebook insights to learn more about your followers and see what content is working and what isn’t. This ensures that the content you do post doesn’t go to waste.
Creating a Facebook page for your business is something that takes time and effort but, if done well, can become a powerful medium for marketing your business, growing your audience and connecting with your customers.
Prospa is a leading Australian small business lender. Unlike traditional lenders, Prospa understands the need for small business to access faster finance solutions – so you can make, grow and seize opportunities today. Follow Prospa on Twitter.