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Becoming an Expert (or Eggspert)

I talk a lot about becoming an expert. It’s the best way to show people you’re worth hiring. But how does one become an expert? Here I will discuss everything I’m doing to establish myself as an expert in marketing, social media, and PR, and even things I’m not yet doing that you can start.

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1. Blog. I think you know how I feel about blogging. I’ve been writing this blog for three years, and recently started a parenting blog. Not to mention me contributing to Dell’s Small Business Blog and a soon-to-be-announced e-marketing blog.

Why: Blogs are full of information. On what you know. What better way to show the world that you know your stuff than to blog about it regularly?

2. Public Speaking. This is one I decided to work on in 2009. I’ve spoken at the Hispanic Business Expo (something I won’t be doing in Spanish again) and I am frequently found on teleseminars about marketing.

Why: Speaking to a crowd really shows your confidence and your knowledge in a topic. The idea is that people are so impressed with you , they come up to you afterward and hire you on the spot. I’m still waiting for that.

3. Interviews. In the last year I’ve been interviewed several times, for blogs, podcasts, live webinars, and other e-products. I love letting my inner marketing geek out and helping people do their own marketing.

Why: Again, it shows your stuff. And if you sell ebooks or other products like I do, interviews are a great way to drive people to your website to buy.

4. Social Media. Another big one for me. I don’t do enough talking about marketing, but when I do, people listen. People who follow me on Twitter have approached me for projects. You can’t always see the results but they happen.

Why: People are on social media to learn. If you can teach even just one person, you’ve done your job.

Now, what are you doing to establish yourself as an expert?

Working From a Home Office

Many of you work out of your homes, like me. And I’m sure you have distractions. But have you ever stopped to think that you might not be the only one getting distracted?

If you have children at home or pets, people calling your office may be able to hear them. Above all, you need to maintain your professionality, so here are some tips to keep your office quiet.

  • Please the pets. If pets are the noisemaker, put the dog outside and cover the birdcage when you plan to be on the phone.
  • Give the kids something to do. Kids want your attention, and it’s inevitably when you’re on the phone with a client. Explain to your child that you have certain times to spend with them (try for their crankiest hours) and certain times you have to work in your office. Alone. With the door closed.
  • Create a balance. Do spend some dedicated time with your child, and do work alone. But also allow for some time where your child can quietly work in your office, perhaps coloring on the floor. Let them know that if they get noisy they have to leave.
  • Involve your kids. A lot of times, kids just want to know what Mom or Dad are doing. Put them in your lap and let them type on a Word document or explain what you’re working on. If they’re young enough (like mine) their eyes will glaze over and they’ll soon leave you in peace!
  • Pick a better time. If there’s no way around a screaming baby, choose to work off hours, like when your spouse is home or after bedtime. You’ll get more done if you can concentrate.

Book Giveaway: Content Rich by Jon Wuebben

Don’t you love it when I give books away?

This week I’m giving away 2 copies of Jon Wuebben’s Content Rich: Writing Your Way to Wealth on the Web.

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If you’ve heard of search engine optimization, or know your web copy could be better, this book is for you.

Copywriting is the key to marketing and sales. It’s as simple as that. Many companies overlook this simple fact and then just throw money after the problem, but at the core, you’ve got to have solid copywriting skills or hire someone who has them.

Wuebben breaks down SEO web copywriting for press releases, blogs, websites and newsletters and shows you how to write better copy. My issue with the book was he took far too many words to say it! As the owner of a degree in English, I certainly can relate with verbose writing, but when you’re writing a book about copywriting in an era of Twitter and blogs, which require getting to the point quickly, I couldn’t sink into his long chapters. But maybe that’s because I write copy for a living and you can’t teach me anything!

At any rate, you have the opportunity to win a copy of this book!

All I need you to do is leave a comment telling me why you need help with your copywriting, and Tweet about this blog post using #contentrich in your Tweet. I’ll pick 2 winners May 8.