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Press Releases in a Technology-Driven World

I’ve always been a big proponent of press releases. They’re short, simple, and to the point. But lately I’ve been asking myself if they’re relevant in a world where journalists are bombarded with releases and there are thousands of releases online at any given point online.

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I decided, yes, they are relevant. Here’s why.
1. Press releases boost SEO. Anything that helps move your business up that legendary search engine list is worth doing (short of paid placement). News is fleeting, but press releases will help move and stay up in rankings, especially if you put them out regularly.

2. Press releases make it seem like you’re important. There’s no real secret to writing and distributing press releases (look for my upcoming ebook on how to do it yourself), but people seem mystified by the process. So if your business has releases out, it seems like you’re moving and shaking. Even if you’re not. Read more

Marketing That Works: Customer Experience

A recent trip to my grocery store got me thinking about customer experience as part of marketing. I was at Albertson’s, who a few years ago, jumped on the member-card bandwagon with everyone else. I didn’t really mind carrying my card, although I recognized the absurdity of creating a club for saving money just so the store could get some demographics.

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But last week, I saw signs everywhere telling me I no longer needed a card to save money. At first it left me feeling stripped. How would the system know how much I bought when there was a product campaign (like the one where I got a cheap pot for spending $500 in several months)?? But then I realized Albertson’s was taking customer experience into consideration. No doubt many people forgot their cards and grew frustrated. So now everyone can save money without the hassle.

A positive customer experience keeps people coming again and again. Read more

Viral Marketing, Get the bug

I’ve been thinking a lot about viral marketing lately. Primarily since I spoke with Kevin Eikenberry .┬áToday, his goal is to unseat Harry Potter and the Deathly Hallows as the #1 Bestseller on Amazon.com, just for a day, with his book, Remarkable Leadership: Unleashing Your Leadership Potential One Skill at a Time. He’s got a network of folks (including me) ready and willing to help him achieve this goal through emails, blogs and newsletters.

I find this a highly creative campaign (that has inspired me to dream up my own viral marketing idea) and I am eager to see Kevin succeed. And I do think he can succeed. Here’s why.

Viral marketing, while it may sound helter skelter, is actually incredibly organized. Or at least successful campaigns are. Kevin has his plan mapped out to a T and has to do nothing more than send a link to the instruction page for this campaign to get people signed up and ready to go. Read more