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Getting the Most Out of Your Marketing: Part I: What’s In It For Me?

This is the first in a series of posts I’d like to offer that address how, with the right elements, you can turn an ineffective marketing campaign into one that gets results.

You’ve heard it before: the basis of your marketing should answer the question from your potential buyer:
“What’s in it for me?”

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It’s the truth. You yourself don’t visit a website or look at a product unless there is a clear benefit for you doing so.

Keep this in mind for your next marketing campaign. No matter if you have a newsletter, a blog, a press release or a direct mail campaign, you have to give the reader a reason to read. Otherwise you’re missing out on potential business and wasting your time and money.

Here are some examples of how you can offer value in each of these types of marketing tools.

Newsletter

If you read my blog, you know I’m a strong proponent of e-newsletters. I send two out to Egg subscribers each month. I include a personal note, links to places I’ve been interviewed, and an article on marketing. Now, while I certainly hope my readers will read the press releases I’ve included and listen to my interviews, I know the reason they open my emails in the first place is that article. I’m providing useful information they can easily digest in their Inboxes. In return, I hope they’ll explore my websites and contact me if they need marketing services. Read more

Marketing That Works: Becoming a Brand

Today, becoming an expert in your field is easy. What’s difficult is becoming a brand. Recently I was contacted by an individual who wants to brand himself as a real estate expert. It got me thinking about better branding myself as The Marketing Eggspert.

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How do you brand yourself?
The same way you would a product or service.

  • Relate why you are the superior brand to competitors
  • Create an overall depiction of what your brand has to offer (are you funny? professional? approachable?)
  • Promote yourself at every opportunity

Read more

Resolutions for your Business

I know, I know, New Year’s resolutions are so cliche. But I’ve been making them for about 15 years, and unlike many people, I strive to achieve them all year long (well, at least until July). I already have my list of my personal resolutions, so here are mine for both my blog and my business.

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1. Increase readership of blog to 5,000-10,000 unique readers per month.
2. Make blog profitable.
3. Expand Egg Marketing into marketing coaching, ebook products, and classes.
4. Listen to my husband/business partner’s good ideas for my businesses.
5. Continue to help entrepreneurs grow their businesses.
6. Translate blog readers into Egg clients.
7. Exceed my revenue projections for Egg.
8. Get in touch with my blog readers.
9. Continue to network, both in person and online.
10. Have my business run itself while I relax on a beach in another country!


You’ll notice most of my resolutions are pretty tangible. That’s the secret to making resolutions you can keep. We all know about the overdone “lose 5 pounds” resolution. Why not make your business resolutions ones you want to keep and believe you can?

When it comes to your business, where do you want to be in one year? What are your wishes about your business? If you never declare them, you’ll never make them come true. Sometimes all it takes is writing them down to get you on your way.

Please, share your resolutions with us!