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Happy Birthday to Egg Marketing

Happy Birthday to Egg Marketing and Public Relations!
SPRING AND SUMMER FESTIVITIES © 1998 PhotoSpin www.powerphotos.com
I just wanted to share my company’s birthday with all you readers! Egg Marketing & Public Relations turns 1 year today! It’s been a long year, but I’m happy to reach this landmark!

Egg Marketing assists small businesses with shoestring marketing strategy and marketing communications. Send me a birthday note to brighten my day! Tell me what you enjoy about my blog!

-Susan

4 Reasons You Are Not the Best Person to Handle Every Aspect of Your Business

As an entrepreneur, you wear many hats. If you’re like me, you handle sales, billing, accounts payable, marketing AND the product (in my case, writing). Why do we do this? Partially because we feel we can’t afford to pay someone to do these things for us (or rather, we’ll have more money if we don’t hire anyone else). We also do it because we think we are the most competent people in the world, and we can’t trust anyone else to do the job as well as we will.

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I have a secret. You are NOT the best person to handle every aspect of your business. You’re not. And neither am I. You started your business because you had a specific skill set or experience in an area, not because you were a great accountant, salesperson, and manager.

Think of it this way: if you were forced to pick only one ‘job’ to do in your company, what would it be? That’s the one you’re good at and enjoy the most. So make that your job and find someone else to do the rest.

Entrepreneurs tend to get in their own way. If you’re working in your business and not on it, you miss a lot. You can get so bogged down handling all the different roles you’ve taken on that you end up doing none of them effectively. Do you really want complete control of all aspects of your business if the risk you take is the failure of your company?

It truly helps to have a third party look at the way you do things and assess whether that’s the best way to do it. For instance, I meet so many small business owners who have been ‘doing’ their own marketing for years. But they’re not growing. Marketing for them tends to consist of phone book ads or a poorly laid Google AdWord ad. It’s all they have time for, and they have put the effort forth in spurts. But I can come in and tell them that the phone book ad is a waste of money, and that I can give them a more well-rounded marketing campaign that will cost less than they’re spending now! Who wouldn’t want that?! Read more

Branding to Rebranding: The Art of Marketing Reinvention

I find myself watching commercials lately, not fast forwarding through them. The difference is, I’m doing it on my computer, and I choose the ones I want to watch. Marketing 2.0 at its best.

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Anyway, the commercial I’m watching is from Burger King. The company, which has changed hands several times (as well as marketing firms) in the past few years, seems to be onto something with its bizarre Burger King showing up in bed with people and dancing in the desert. Whopper eaters mysteriously grow handlebar mustaches. It’s a crazy burger world.

The company must be doing something right. While its stock bottomed out last August at $12.41, it has now doubled since then. You used to not have any particular image in mind when you thought of Burger King a few years ago.

Now they have rebranded to become something funky that people want to be a part of. Even back in 2004, when the Subservient Chicken came out, people spread the viral marketing campaign like wildfire. (Many an hour did I spend trying to figure out if it was live or manual. Didn’t that chicken ever need to use the bathroom??)

The point is, sometimes you have to step back and look at your brand. You may like it, but if sales are dropping faster than, well, Subservient Chicken droppings, you may need to consider a rebrand. Read more