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Web 2.0 vs. 3.0: Is There Really a Difference?

It’s interesting trying to research something before it’s officially defined (Web 3.0). I remember not long ago doing the same for Web 2.0 and now it’s fully upon us. But for those of you who just don’t plain understand what these numbers signify, let me try to break it down (and hey, I can’t be wrong because 3.0 hasn’t happened yet!).

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Web 2.0 is the era of communication and Internet that is upon us now. It’s social bookmarking (Digg), it’s blogs, it’s social networking (Facebook). We’re starting to see these tools interact, but that’s early days.

For marketers, Web 2.0 means we’ve shifted away from traditional, old-school marketing like billboards and phone book ads. We’ve taken on new channels like email marketing, blogs and viral marketing. Read more

Getting The Most Out of Your Marketing: Part III: Call to Action

So you’ve told the reader what’s in it for them. You’ve included a great offer. Now what?

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  • “Call now and we’ll throw in an extra Ginsu knife absolutely free!”
  • “Act now! Quantities are limited!”
  • “Discount good through January 30.”
  • “100% money back guarantee for 30 days.”

Stimulate Your Readers to Take Action

You need a call to action. Something to stimulate your reader to get off his chair and call you or visit your website NOW. Without a call to action, he will put down your postcard/close your email and think he will come back to it later. At that point you’ve likely lost him. Read more

Getting the Most Out of Your Marketing: Part II: The Offer

You’ve written beautiful marketing copy. You perfectly describe your product, including benefits to the customer. You draw in the reader. And then it ends.

No one calls. What’s missing?

You forgot your offer.

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Every piece of marketing collateral needs an offer. You can tell your readers how great your product is, but if you don’t give them an offer, you’ve wasted your time and money. Sure, they could call to find out your prices, but that would mean they would have to work. And you never, ever want to make the customer work. You want to make buying from you simple. Read more

Getting the Most Out of Your Marketing: Part I: What’s In It For Me?

This is the first in a series of posts I’d like to offer that address how, with the right elements, you can turn an ineffective marketing campaign into one that gets results.

You’ve heard it before: the basis of your marketing should answer the question from your potential buyer:
“What’s in it for me?”

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It’s the truth. You yourself don’t visit a website or look at a product unless there is a clear benefit for you doing so.

Keep this in mind for your next marketing campaign. No matter if you have a newsletter, a blog, a press release or a direct mail campaign, you have to give the reader a reason to read. Otherwise you’re missing out on potential business and wasting your time and money.

Here are some examples of how you can offer value in each of these types of marketing tools.

Newsletter

If you read my blog, you know I’m a strong proponent of e-newsletters. I send two out to Egg subscribers each month. I include a personal note, links to places I’ve been interviewed, and an article on marketing. Now, while I certainly hope my readers will read the press releases I’ve included and listen to my interviews, I know the reason they open my emails in the first place is that article. I’m providing useful information they can easily digest in their Inboxes. In return, I hope they’ll explore my websites and contact me if they need marketing services. Read more