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Book Giveaway: Content Rich by Jon Wuebben

Don’t you love it when I give books away?

This week I’m giving away 2 copies of Jon Wuebben’s Content Rich: Writing Your Way to Wealth on the Web.

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If you’ve heard of search engine optimization, or know your web copy could be better, this book is for you.

Copywriting is the key to marketing and sales. It’s as simple as that. Many companies overlook this simple fact and then just throw money after the problem, but at the core, you’ve got to have solid copywriting skills or hire someone who has them.

Wuebben breaks down SEO web copywriting for press releases, blogs, websites and newsletters and shows you how to write better copy. My issue with the book was he took far too many words to say it! As the owner of a degree in English, I certainly can relate with verbose writing, but when you’re writing a book about copywriting in an era of Twitter and blogs, which require getting to the point quickly, I couldn’t sink into his long chapters. But maybe that’s because I write copy for a living and you can’t teach me anything!

At any rate, you have the opportunity to win a copy of this book!

All I need you to do is leave a comment telling me why you need help with your copywriting, and Tweet about this blog post using #contentrich in your Tweet. I’ll pick 2 winners May 8.

Book Review: World Wide Rave by David Meerman Scott

I’ve taken my time reading David Meerman Scott’s World Wide Rave. I love his writing. His first book, The New Rules of Marketing & PR, which I interviewed him about last year, sits next to my laptop for quick reference. I’d go so far as to call him the J. K. Rowling of the business book world, because when I read Scott’s books, I don’t want to put them down, yet I try to drag out reading them simply because when I’m done, I’ll have to wait a while for the next book.

So anyway, back to this book. You’ve heard of viral marketing. Scott rebrands it as a “world wide rave,” simply because so many people think they can guarantee viral marketing (and if someone promises a viral marketing campaign to you, run away. Fast.). But the concept is simple:   letting other people tell your story. Sharing your vision, your video, your blog post, your ad, simply because they love you and/ or your brand.

Check out this video. Truly amazing the power a world wide rave has.
[youtube]http://www.youtube.com/watch?v=5F4KHmm566I[/youtube]

You absolutely HAVE to read this book, so it’s not necessary I teach you everything from it here, but here are some key points in what you need to know about creating a world wide rave, according to Scott:

  1. Nobody cares about your products (except you).
  2. No coercion required.
  3. Lose control.
  4. Put down roots.
  5. Create triggers that encourage people to share.
  6. Point the world to your (virtual) doorstep.

He elaborates a lot more than I’ve done here, so buy the book already!

Got Swine Flu? Try PR Crisis Control

While on a typical day, public relations works in favor of your company, there may come a time where you need to do damage control.

Let’s say you’re Britney Spears’ agent. Or the owner of a jet-flying major car manufacturer. Or the producer of pork during swine flu season. You’re going to need a little help untarnishing your reputation. Especially in this digital age of Twitter and blogs, when bad news spreads faster than, well, swine flu.

How do you stop the bleeding and salvage some scrap of dignity for your business?

  1. Address the problem head-on. You can’t hide from it. Tropicana did nothing more than a package redesign and was brutally slayed by the media. The best thing to do is admit there is a problem (reeks a bit of AA, doesn’t it?)
  2. Develop open communication. If you’re stock’s in the toilet, shareholders want to know how you’ll fix it. If your company is filing bankruptcy, your customers may panic. Create open lines of communication to tell people how you plan to address the situation. (Take Obama. He walked into a hot mess with our economy and he’s done a great job of telling us what his next steps are.)
  3. Don’t red herring. It may be tempting to donate massive amounts of money to a charity to get people to look the other way, but it won’t work. Just stick to the issue and do your best to resolve it.
  4. Follow through. Do what you say you’ll do. Otherwise you’ll suffer more scrutiny, and the situation will last longer than it has to.
  5. Move on. Once you’re past the crisis, learn from your mistakes and move forward.

Have you had a crisis you had to control? What did you do to fix it?