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Do Press Releases Need a Facelift?

I recently read this blog post entitled “The Traditional Press Release is Dead!” It brings up a good point, and one I hadn’t thought of. Press releases are formatted the way they always have been, which is geared toward the media at newspapers.

The post says press releases for online distribution should be shorter. You, as a reader of online material, can appreciate articles and news releases that are short and to the point. No need to ramble. Do we need a new format altogether?

224/365 - Improvements Helga Weber via Compfight

 

And then another¬†post talks about how PRWeb, a distribution service I happen to use, is cracking down on releases it deems not acceptable. The release in question had more of a salesy approach that PRWeb didn’t approve of.

But it brings up the question: what is acceptable for a press release? We are rapidly moving away from the old standards of PR and media, so how can we continue to base our rules on the old school methods? Shouldn’t PRWeb be more flexible in what it accepts? Can we redefine what a press release is?

These are interesting questions, and ones that should provoke thought and conversation. What do you have to say?

 

Staying on Track with Your Marketing Plan

I’m so sorry it’s been a while since I’ve written! Last week I had the Plague, and it’s taken me a while to get back up and running (we won’t even talk about how long it’s been since I went to yoga). There’s always an excuse to get off track, isn’t there?

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Speaking of getting off track, how’s your marketing plan? It’s just February, but are you still being diligent about reaching your marketing goals?

Let me guess, you’ve been swamped. You’ve been out of town. Your dog ate your marketing plan.

Whatever the excuse, it’s time to get back on track before your excuses spin out of control. Here are some tips to get you focused. Read more

SEO 101: Getting the Most Out of Search Engine Marketing

Sometimes I’m off in my own world, one where everyone knows the benefits of blogs or even what they are. But the reality is, many Internet users and business owners don’t know what these great tools are. It is my mission in life to explain them and help entrepreneurs use them.

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Today’s lesson class, is on SEO: Search Engine Optimization.

What it is: SEO is the strategy a business uses to get its website near the top of search results. As someone who searches for websites on say Google or Yahoo, do you ever wander past the first page of results? It’s doubtful you or anyone else does, and that means if your website isn’t on that first page, you’re missing out. Read more