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Old Marketing vs New Marketing

I just read a great blog post by Mike Smock that lays “old marketing” and “new marketing” side by side. When you see them in comparison, it’s really amazing how the marketing world is changing. Here’s a quick list of descriptions of “old” and “new:”

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“Old” Marketing

  • Advertisers had control
  • Results driven
  • Billboards, phone book ads, magazine ads
  • Expensive
  • Long-term investments meant you might spend $20,000 before you realized it wasn’t working

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More Networking For Your Business

Bet I can make you cringe with just one word. Watch:

Networking.

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You felt a knot in your stomach, didn’t you? Believe me, I understand. I was once the shy little girl who hid from everyone. The last place I wanted to be was in a room full of strangers. Getting out of your comfort zone can be extremely difficult, especially if there’s no one forcing you to do so (I “luckily” have a husband that pushes me further than I would go myself).

But networking isn’t as scary as it seems. Just remember: everyone there feels exactly as unsure and unconfident as you do, despite what it seems from the outside.

Baby Steps

If you’re not sure about jumping into an evening event in your town, start small. There are hundreds of networking groups online that fill virtually every niche. Read more

5 Ideas to Help your Sales Staff Maximize their Training

I know that when you hire salespeople, who often have a short shelf life, you want to get them out into the field as soon as possible. But here’s why that’s a bad idea: sales people who are poorly trained will not only NOT make you instant sales, they may also damage your company permanently. If a salesperson isn’t properly trained in both your product and your marketing strategy, they will be unprepared to answer questions or present your product smoothly.

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So if they’re salespeople, why should they know what the marketing department is doing? Here’s why.

  • Sales and marketing are entertwined. It’s often hard to see where one ends and another begins. Sales staff carry marketing material and give marketing presentations. Marketing material is designed to sell products or services.

  • Sales staff represent your company. Sometimes a salesperson is all a potential client sees of your company. Therefore it’s essential that not only they put forward a professional face (in dress, manner, and actions), but also that they understand the product in every way possible.
  • Having strengths in marketing makes salespeople stronger. It’s always good for an employee to have a decent understanding of other areas of a business. Salespeople definitely need to understand your company’s marketing strategy. It will make them stronger at selling in the long run.

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5 Ways to Immediately Improve Your Marketing

Is it safe to assume that your marketing strategy sucks, since you’re reading this article? You have one advantage over the competition: you’re reading this blog. As a business owner, I know it’s hard to stay on top of so many things, but don’t let your marketing homework slip by. It might be a bigger mistake than crimping your hair or tight rolling your jeans was in high school!

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There is so much information available today. Too much, in fact. How can you weed through the plethora of websites to find what is relevant to your business without wasting all of your time? Here are 5 tips to get you the Clif’s Notes on marketing quickly.

1. Get Help. If you have an assistant or a staff member who can keep on top of marketing trends, consider yourself lucky. Because your time is valuable (you probably have a pricetag in mind for what an hour of your time is worth), it’s always better to offload the work to someone whose pricetag is cheaper. An assistant may spend 5 hours gathering information, which might cost, say, $50, whereas it might have taken you longer and cost more.

2. Find What Works and Stick With it. Don’t waste time flitting from one resource to another. If you find a few magazines, websites, books or newsletters that provide the content you need, use them. Bookmark them and refer to them often. Read more