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Blogging & Your Business Day 4: Free Advice From the Experts

Everyone loves free advice. That’s why you’re here, right? We dig down and get the best advice from our panel on blogging and promoting a business.

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Give Us Some Great Blog Advice.

Tammy Munson: Remember that having a blog is just another tool in your marketing toolkit you also need to use a variety to really make an impact. Don’t just depend on your blog to do it all for you!

Liz Strauss: If you’re not blogging, you’re missing a major opportunity. However, it easy to get caught up in blogging for other bloggers so stop each morning and remember the people you want to reach.

Vikram Rajan: Nobody cares what you know, until they know how much you care.

Dawud Miracle: Write about what you love. Forget monetizing and money making initially and just write about what you love. Don’t put the pressure on yourself to build a business or increase your income through your blog. Just write about what you love. I’ve said it three times on purpose. When you put your knowledge of a topic together with your passion, amazing things can happen in the blogosphere. Read more

Blogging & Your Business Day 3: Who Does The Blogging?

Once you start blogging, you’ll find it can take a lot of time if you don’t do it right. Many bloggers hire writers to write some posts, and some use guest bloggers to help them. Let’s ask our panel who does the blogging.

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Are you the business owner AND blogger, or do you have an employee write the blog?

Dawud Miracle: I am a solopreneur, so I own my business and I do the work of my business. I do outsource mundane tasks, but mostly I do all the work. If you phone me for a consultation, for instance, I’ll be the one who answers the phone and you calls you back. If you send me an email, I’ll be the one receiving, reading and replying. I’m very hands-on with my clients and really like it that way. I have plan to include guest bloggers in the future, but I’m the one behind my blog.

Tammy Munson: Sometimes it’s me, sometimes it’s my VA.

Kevin Eikenberry
: I am both. We have talked about other members of my team blogging, and we may do that in the future, but for now, it is just me, on both Kevin’s Blog and the Remarkable Leadership Book Blog. WE do produce some other content in a blog format (like the component of or weekly newsletter for example) and I don’t post those – someone else on my team posts them in a blog/RSS feed-friendly page.

Vikram Rajan: No, I write all my posts. Some clients want to work with employees and interns to post for themeggmarketingpr.com/blog. which is not necessarily bad. But I feel our personality also shines through our bloggingeggmarketingpr.com/blog. it is a wonderful tool to grow and showcase our personal brand expertise. I suggest people blog personally, and perhaps ALSO empower others to do so.

Liz Strauss: I have three contributing writers, but I am the force behind what appears on my blog.

Susan Payton: I write my posts and do all the technical, crosslinking, seo, and posting.

Blogging & Your Business Day 2: Growing Your Business & Your Blog

Today, I’d like to talk about how a business can grow through a blog. Is it directly measurable? Do bloggers get contacted by potential clients? Some bloggers even forsake their prior business due to the overwhelming success of their blogs providing revenue. Read on to find out what our panel has to say.

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1. What kind of growth has your business seen since your blog’s inception?
2. Has your blog become more lucrative than your business? How do you balance the two?

Kevin Eikenberry
1. Our business has continued to grow and the number of qualified leads we receive from our entire online effort continues to grow. I can’t attribute all of that to blogging, but I know that the blog has played a significant part in our search engine rankings on some key terms for us.
2. It definitely has not happened that way for me. The balance is easy in that regard, from a revenue standpoint, since there is no real comparison. As far as time for blogging though, I go through spurts – when my travel schedule is hectic and at some other times, my blog posting frequency drops.

Tammy Munson:
1. Well since I’m a New Media VA, it is a major part of that specific business. (blogging is part of New Media) It was a part of the business from the very first day. As for some of my other businesses, it has helped with traffic, getting new clients, etc.
2. My blog is just another marketing tool to my business it helps keep the flow of traffic and clients steady.

Dawud Miracle:
1. I can’t quantify it so much, but I’ve certainly seen a large increase in inquiries and opportunities. Some of those opportunities have come by collaborating with other bloggers who do design work. I can say, I’m busier since blogging – especially as a consultant and coach.
2. No. For me, there’s no difference. Short of a few, small affiliate links buried near the bottom of my site, I don’t monetize my blog at all. All my business is based on website projects and consulting/coaching. I’ve been using a website exclusively to market my business for years. So the blog just became an extension of the website marketing I already do.

Liz Strauss:
1. My current business was started after my blog. So the growth cannot be separated. I can’t imagine how I would even have had a business without the reach my blog affords.
2. My blog is not about making money. I’m in the interesting place where my reader base and my client base overlap but are not exactly the same. All of my readers tend to be clients’ customers. My blog contributes in a small way financially, but in a very big way in the intangible sense.

Vikram Rajan:
1. Blogging is full of what I call “currency.” Its current, its hot, it flows the conversation my way! More and more self-employed professionals have heard of the word ‘blog,’ and I am now the “token” blogger my circle of influence knows. Because of that I am the default Expert 2.0 around Long Island, NY. I have turned many leads into curious prospects since I launched the podBlog.
2. Not yet. My blog is not a direct revenue generator, but will be by December 2008. Many people want to access my readers who are self-employed lawyers, accountants, financial planners, real estate, and health professionals. My podBlog is a platform to reach them.

Beth Agnew:
1. We have had slow but regular growth & I have not been as aggressive at promoting the blog using Web 2.0 mechanisms as I intend to be in the near future.
2. The business is still more lucrative in the blog. I use the blog to funnel customers to the business, so that the blog is more of a marketing tool.

Susan Payton:
1. My blog has served well as proof of my knowledge. When I have a potential client, I direct them to my blog to learn more about what I do and what I know. It’s almost a portfolio of my work.
2. My blog has not exceeded the income Egg provides. I don’t plan for that, but it would be nice!

Meet a Panelist
Kevin Eikenberry is the Chief Potential Officer of The Kevin Eikenberry Group, a learning consulting company that provides a wide range of services, including training delivery and design, facilitation, performance coaching, organizational consulting, and speaking services. He has maintained an online presence since 1995 and been an active blogger since 2004. His websites include http://KevinEikenberry.com, http://PowerquotesPlus.net, and the site for his new book, http://RemarkableLeadershipBook.com

Blogging & Your Business Day 1: Promoting Your Business Through Your Blog

So it begins! The purpose of this week long forum is to answer questions readers might have about why blogs are an important tool for businesses today. They’re inexpensive to start, and just take a little love and cultivation, much like a garden. Today, there are over 15.5 million blogs, and many people deliberately seek out a business’s blog. If you don’t have one, you might be missing valuable customers.

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Let’s get started. Each day I’ll post a few questions, and the answers from the Blogging & Your Business panel. At the end of each post, you can learn about one of the panel members (you’ll meet them all throughout the week). PLEASE add to the conversation, ask questions, and comment!

How do you promote your business through your blog?

This is something I don’t do too aggressively, so I was eager to see what the panel had to say.

Tammy Munson: Thru posts that reflect my expertise, tips, suggestions, etc. Read more