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New Year’s Resolutions for Egg – 2015 Edition

I’ve been writing my business resolutions on this blog for about eight years. It’s always interesting to go back and see what my early resolutions were. Many of my past goals are still making my resolutions lists. For example: back in 2009, I said I wanted to Truly stop doing all the work in Egg. Delegate moreWhile I definitely have improved in that area, you’ll see it on my list below for 2015. Some things never change!

New Year's Resolutions for Egg - 2015 Edition

Year in Review

Here’s a summary of where I am in achieving the resolutions I set for 2014.

1. Increase software clients by 70%.

We added a few new software companies to our roster this year, but ended the year with about the same. I’m also enjoying working with small business experts like Melinda Emerson and Nellie Akalp, so I’m willing to bend on this one.

2. Write 2-4 whitepapers/ebooks geared at the software industry.

I wrote one and have started on another. Score.

3. Increase revenues 30%.

Didn’t manage this, but I did take on more work that I could hand over to other writers, so we’re on the right track.

4. Expand freelancer network.

As I said, I was able to offload a substantial portion of my writing to three amazing writers. Shouts out to Kimberly Crossland, April Lisonbee, and Christina Muñoz!

5. Make workload 90% blog content, 5% social, 5% other.

I’d say that’s about accurate.

6. Get published in 1-3 print publications.

Print?? I scoff at print. I did, however, start contributing on Forbes and Cision, so I’m pretty proud of that.

7. Write new book for Amazon.

My book marketing strategy is still under wraps, but I’ve decided to sell off Amazon next year.

8. Take off several weeks or month to travel internationally.

Didn’t make it out of the US, but did take some great trips to Florida, Mississippi, Louisiana, and of course California.

9. Increase number of local clients 20%.

I never seem to be able to do this. And it’s fine. My work means I can work with people anywhere.

10. See more repeat business.

Check. This is going to be my main focus in 2015, as I adore my clients and want to do even more with them!

Resolutions for 2015

1. Increase repeat business by 40%.

2. Take on more work that I can hand directly over to my fabulous writing team.

3. Ghostwrite at least 5 business books for clients.

4. Write 3 more books for my book marketing site.

I’m going to keep things simple this year, and just focus on these 4 goals. Keep me honest.

Question: does anyone actually read my resolutions posts? I’m never sure if anyone cares about my company’s goals. Send a shout out if you’re reading this and let me know what your resolutions are.

Image: PhotoSpin

Susan Guillory

Susan Guillory is the President of Egg Marketing & Communications, a content marketing firm based in San Diego. She’s written several business books, and frequently blogs about small business and marketing on sites including Forbes, AllBusiness, and Cision. Follow her on Twitter @eggmarketing.

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