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New Year Marketing

I don’t know if you’ve noticed (but how could you not), but we’re already being inundated with new year marketing. What do I mean? Well, I went to the Y this morning, and their “New Year, New You” campaign was evident everywhere.

A new year means a fresh start. People feel invigorated and ready to start something new. This, actually, is a great marketing tactic. Let’s look at how you can use it.

Think about your product or service.

I own a marketing firm.

Think about how people can use your product or service to start anew or reach their resolutions.

People are ready to create a new marketing plan for 2009. Many businesses have goals they want to meet, and marketing helps them achieve that.

Consider how you can take this approach in your marketing collateral, press releases, blog and newsletters.

I could come up with a slogan that says it’s time to start fresh with a new marketing plan. I could send out a letter about the importance of marketing plans in my next newsletter and blog about it.

Hopefully this exercise is helping you brainstorm. Here are a few ideas for different industries:

  • Health. This is the obvious one. People are ready to recommit to exercise, eating better and losing weight. If you’re in the health industry, you absolutely should be marketing for the new year!
  • Coaching. People want to live stress free and happy. My coaching client often uses resolutions as her tactic to reach people (“I’ll help you achieve your resolutions”)
  • Finance. Well, it can’t get worse than last year, can it? 2009 is time to turn a new leaf, wipe the slate clean.
  • Eco Friendly Products. Green + New Year? Success. People want to start the new year out by treating their bodies and homes well. Hone in on that.

How are you going to use the new year to market your product? Need some ideas? Leave a comment and I’ll brainstorm for you! But hurry! By mid-February, everyone will have forgotten those well-meaning resolutions!

Susan Guillory

Susan Guillory is the President of Egg Marketing & Communications, a content marketing firm based in San Diego. She’s written several business books, and frequently blogs about small business and marketing on sites including Forbes, AllBusiness, and Cision. Follow her on Twitter @eggmarketing.

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