The growth of digital coupons has revolutionized how people interact with coupons. There is no longer a need to print your coupon and bring it to the store as digital coupons are becoming commonplace. In 2012, 92.2 million adults redeemed online coupons and this figure is expected to grow to 124.4 million by 2016.
It is vital that businesses have measures in place to fully utilize this growing market. There are 7 key ways in which businesses can incorporate effective coupon marketing. These include integrating the offers with email, using text messaging, and most importantly measuring results to determine how effective each campaign is. This allows you to tweak your technique depending on the most effective methods.
This info-graphic from Colourfast outlines the growth of digital coupons and provides an effective 7 step plan to maximise the effectiveness of digital coupons for your business.