Welcome to our new interview series, where we introduce you to marketers around the globe. Every few weeks, we’ll dive into best practices and tips from people who live and breathe marketing. To be considered for an upcoming interview, please contact firstname.lastname@example.org.
Tell us who you are and what you do.
I’m Amanda Webb of Spiderworking and I work with small businesses helping them combat the content gremlins. Those guys who sit on our shoulders and tell us that digital marketing is a waste of time. I show them how to battle those gremlins with content and digital marketing strategy.
I’m a trainer, consultant and compulsive content creator.
What aspect of marketing do you focus on? What audience?
I’m a digital marketer and I help businesses with strategy and content creation; video and blogging are my biggest specialties. I like working with small businesses. My clients are usually the solo marketers for their business or work in a marketing department of one. I help them maximize the time they have for online marketing.
How long have you worked in marketing?
9 years in the current business and 3 years previous to that in my prior business.
How has your field of marketing changed since you first got started?
Social media used to be a great leveler. Because it was a new way of marketing, businesses large and small were learning how it worked. Now it’s easier for small businesses to get lost in the overwhelming amount of online content.
We have to work harder and on a small budget to make an impact. This is something I work with businesses on.
What’s one big mistake you see people make in your area of marketing?
We are always chasing the wrong metrics. Yes, it’s important to have followers, if you don’t you’ll never have customers. Yes, it’s important to get reach engagement and shares but unless you approach this strategically these will always be vanity statistics.
If you could give your audience just one piece of advice about marketing, what would it be?
You need to have personality in what you do. If you aren’t the right person to appear on social media for your business find someone in your organisation who is, or find an influencer that you can work with long-term who is a good representative of your brand values.