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How to Use Your Business’ Birthday as a Customer Appreciation Tool

As I’ve blogged here before, every year on Egg’s birthday (June 30, if you’re curious), I send our clients birthday gifts. Seems backward to give gifts on our birthday, but it’s fun, and there’s purpose.

How to Use Your Business' Birthday as a Customer Appreciation Tool

For one, I don’t talk to many of our clients on a regular basis, or if I do, it’s purely transactional and via email. Sending an egg-shaped gift surprises and delights people. It makes them think more about us as a company, and it humanizes us. It’s a fantastic customer appreciation tool.

This year, a client we aren’t currently working with reached out to thank me for the gift. He also brought up a potential project. Coincidence?

Another client gave us some great social media love.

I simply want everyone Egg works with to know that they’re a big part of our success, and thank them for their support of our little hatchling company.

Steal This Idea

I didn’t patent the birthday gift idea. You can use it too! If you’ve got a handful of clients, you can spend more money per client and give them something unique and thoughtful (skip the fruit basket here). I found a beeswax candle company in Ohio that made egg-shaped candles, and paired them with cute egg cups with feet. Creativity counts here.

Along with the gift I use as a customer appreciation tool, I write a handwritten note thanking the client for our business relationship, and try to include something personal to connect. Give it a shot when your next business birthday comes around.

Susan Guillory

Susan Guillory is the President of Egg Marketing & Communications, a content marketing firm based in San Diego. She’s written several business books, and frequently blogs about small business and marketing on sites including Forbes, AllBusiness, and Cision. Follow her on Twitter @eggmarketing.

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