Many business owners with long email subscriber lists wonder how they can re-engage inactive and dormant users on their list. After all you spend a lot of time and money crafting and sending out emails that are meant to engage the average subscriber on your email list. Over time, many engagement metrics such as open rates and click through rates begin to trend downward. This means that it’s up to you to re-engage your users before you lose them all together.
Studies have shown that investing in acquisition of new customers is 6-7 times more costly than re-activating past customers. This shows that there is a huge value in investing in re-activation campaigns.
Reachmail has put together a comprehensive infographic that covers how to go about re-engaging your email subscriber list. In the infographic they cover why subscribers stop engaging, why you should be focusing on email deliverability, defining inactive users on your email list as well as actionable tips on how to re-engage your list backed by case studies. For more information check out the infographic below.