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How to Market Your Book and Sell Tons of Copies

As many of you know, I’ve written several books. The one I’ve renewed interest in marketing this year is  DIY Press Releases: How to Become Your Own PR Consultant. I haven’t sold millions of copies yet, but I thought I’d share some of the strategies I’ve been working on to help you market your book.

Tome Reader

1. Make Sure Your Amazon Description is Filled Out Thoroughly.  

After reading Guy Kawasaki’s APE: Author, Publisher, Entrepreneur: How to Publish a Book,  I made sure everything on my book’s Amazon page was filled out. The description. The author bio. Everything.

Then I read an ebook by my buddy, Jim Kukral: “How To  Sell More Books with Awesome Amazon Descriptions,” (join Author Marketing Club to get that one free). I went back and tweaked what I had for my description based on his recommendations.

Within hours, I moved up 4 places under the Public Relations category.

Not bad for an hour’s work.  So if you sell your book on Amazon (and even if you don’t), make sure the description is engaging to readers, gives them a hint of the benefits they’ll get from reading your book, and drags them into buying it. Make it irresistible.

2. Write a Press Release.

It so happens my book is about writing press releases. But I also wrote a press release about the relaunch of my book. I don’t have the ability to see through Amazon how much traffic my book page gets, but the release appeared on 170 sites and sent countless visitors there.

3. Get Reviews.

I just started on this campaign since I only just posted the newest version of the book. Getting legitimate book reviews is one of the best ways to boost your rankings on Amazon, which helps more people see your book. I was as high as #30 for PR, and am now at #99. I’ve been told being in the top 100 is where you want to be.

I joined a Google + group called Reader, Writer, Reviewer Co-Op. There, you can post your book and see who wants to review it. The community is turning out to be pretty valuable in terms of content, and I had someone immediately read and review my book. I plan to keep working on this angle.

4. Share it Socially.

I aim to post just one update on Twitter a week for my PR book. Reason being? I don’t want to annoy my audience with a constant stream of book mentions. That being said, I do want to keep it consistent, so I’ll continue to post them until it proves no longer valuable.

I’m just at the start of my book marketing adventure. Do you have tips you’d add to this post on how to market your book?

Photo:    QQ Li  via  Compfight

Susan Guillory

Susan Guillory is the President of Egg Marketing & Communications, a content marketing firm based in San Diego. She’s written several business books, and frequently blogs about small business and marketing on sites including Forbes, AllBusiness, and Cision. Follow her on Twitter @eggmarketing.

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