When opening a new business, you’ll have a long checklist of must-do tasks. From getting the necessary licenses to hiring and training employees to picking a location, there is a lot of work to be done. But before you open your doors for business, you should put time, effort and financing into marketing. Without a strategic marketing plan, it will be difficult to attract customers. Although it may seem daunting to come up with fresh ideas to market your new business, we promise it is simpler than you might think.
Check out these six ideas, and consider implementing them as you begin the endeavor of opening your own business.
#1. Create a user-friendly website
Having an informative, aesthetically-pleasing website is crucial for any business. To set up a website, you will first need to purchase a website domain for your business.
- Make sure that the URL is your business name, so that it is easy for patrons to find your website.
- Once you’ve determined your domain, you should enlist the help of a website designer who can work on the layout, which should reflect your business’s branding.
- In addition, you should create your website content with search engine optimization rankings in mind. If you incorporate keywords that reflect your business’s products or services, it will be more likely that your website shows up in organic search results.
Once your website is set up, make sure that you keep it up-to-date. Advertise your opening date, business location, upcoming sales and any other information. Your new customers should be able to rely on your resource going forward.
#2. Pay for print advertisements
Another way to reach potential customers is to purchase advertising space in your local newspaper or magazine. If your business has an online store, you could also purchase space in related industry publications. Consider including coupons in your ads, so that you can appeal to cost-conscious shoppers.
#3. Get active on social media
Being active on social media is a pivotal part of marketing a new business. If a potential customer searches for your business on social media and can’t find you, they may think you lack credibility. Take the time to create professional profiles on social media networks such as Facebook, Twitter and Instagram. Include links to these accounts on your business’s website, too.
Use your social media accounts to interact with new customers, post information on sales and share other updates. Social media gives you yet another platform to connect with your audience, so take advantage of it!
#4. Sponsored social media posts
Once your business’s official social media profiles have been created, you should consider sponsoring posts. On Facebook, you can target nearby patrons, or users who have expressed interest in businesses like yours in the past. You’ll be able to set your own budget, and target demographics that pertain to your business. Sponsor posts that detail your business’s products or services, so that individuals interested in them can learn more.
#5. Put up signs nearby
Acquire sales by advertising to nearby patrons with signage. They might not be aware of your new business, but could frequent the area that it is in. This is a good way to catch their attention. Create eye-catching flyers or signs that will be visible to nearby streets and sidewalks. This may seem like an old-school marketing tactic, but you’ll be surprised at how a noticeable sign could entice shoppers to visit your establishment.
#6. Start a blog
Content creation is a marketing strategy that could you set apart from your already-established competitors. Although maintaining a blog can be time-consuming, it allows you to be a resource to your potential clientele. Writing posts about your industry that educate readers about the options that are available to them will make you a strong resource. Plus, it is another way that could turn online visitors into loyal patrons.
It’s easy to get overwhelmed when opening a new business, but with a clear marketing plan, you’ll lessen your burden. Marketing your business through different mediums will allow you to reach as many customers as possible. Have other marketing tips to share with new business owners? Let us know in the comment section below.
Katie Alteri is the content marketing coordinator at Fora Financial, a company that provides working capital solutions to small businesses across the U.S. Fora Financial can also be found on Facebook and Twitter.