Twitter is the best tool to hit the blogosphere in years free marketing has never been simpler! But if you’re a beginning blogger or simply someone who’s barely learned to create a Facebook account, Twitter can seem daunting. After all, if you don’t know how to use Twitter to your blog’s advantage, you’re just wasting your time.
If you’ve been struggling to find ways to make Twitter work for your blog you need to come up with a plan. Here are a few steps to get you started so Twitter is a benefit, not a deficit to your blog.
Step 1: Brand Your Twitter Account
This may seem self-explanatory, but so many bloggers fail to create a branded Twitter handle specifically for your blog presence. This doesn’t mean you can’t have a personal Twitter account, too, but your Tweets should be focused and the best way to accomplish that is to link your blog directly to Twitter. If you can’t score your blog’s name as your Twitter handle, get as close as you can.
Step 2: Add a Twitter Button to Your Blog
There are many ways you can promote your Twitter account directly on your blog a great solution for bloggers who already have a substantial following. Add a Twitter widget (pulling in your most recent Tweets) to your homepage and be sure to tag each blog post with a Twitter button, so it’s easily Tweetable directly after reading. The less steps you make your readers take to connect to Twitter from your blog, the more likely you’re going to gain traction.
Step 3: Gradually Build Your Twitter Followers
The biggest mistake most bloggers make is to set up a Twitter account, manually Tweet a link to each blog post they’ve written and wait for the followers to roll in. Not going to happen. Before you begin promoting your own blog on Twitter you need to develop a reputation: Re-tweeting other bloggers, sharing interesting articles, and even being funny and interesting in 140-characters or less are all great ways to get people interested in what you have to say! And then…
Step 4: Tweet Your Blog Posts
There it is! Now that you’ve laid the groundwork you can Tweet your blog posts. A few rules: use hashtags (but not too many!), don’t simply regurgitate the title of your blog post, and Tweet at followers you think would be particularly interested in your latest post. Social media isn’t just about throwing information out there and hoping people bite; it’s about strategically sharing information with a targeted audience.
Step 5: Never Stop Cultivating
Don’t get lax on your Twitter posting just because you’ve hit a lot of followers or blog readers. Make it a point to Tweet at least once a day and be sure to cultivate a separate Twitter voice from your blog voice so people have an incentive to read your insights in both places. Consistency is key for social media and blogging to work together, particularly with Twitter.
Making Twitter work for your blog is actually pretty simple. The more strategy you lay out before you begin Tweeting the better off you’ll be and remember that social media isn’t about numbers so much as cultivating useful, meaningful relationships with your readers!
Ryan is a product manager at BizShark.com, with 5 years experience in online marketing and product development. In addition to web related businesses, he also enjoys the latest news and information on emerging technologies and open source projects.
Photo: Ilse via Compfight