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How Guest Blogging Works: Real World Examples

I’ve written before about the benefits of guest blogging for other blogs that target your industry. It can be a powerful tool if you target decently popular sites that your audience visits frequently. You provide useful content, and they can click that link to your site in your author bio.

Blogging for Cats  

At Egg, we’ve been offering more of this service, and I wanted to share some of our successes.

Hitting Industry Publications

We’ve got two employee scheduling software clients right now: Hello Scheduling and ScheduleBase. Both are trying to reach specific industries to educate those markets about how their software can help. To that end, we’ve placed articles in:

  • a major restaurant industry publication
  • top small business blogs
  • a medical professionals blog

These industry blogs and publications are responding well to free, but high quality content. The key here is understanding each audience and figuring out what they want to know about. No, they’re not interested in a blatant pitch for the product, but when we present tips or strategies, the content is well-received.

Establishing Small Business Expertise

I myself have been guest blogging in the small business realm for years. It’s been my top referrer of new business for quite a while. People read my content and want me to write for them. Nellie Akalp, President of CorpNet, is another small business expert who’s taken advantage of the benefits of guest blogging. Her work appears on a ton of popular sites like Mashable, The Mogul Mom, Small Business Trends, and Chamber of Commerce. She’s sharing her knowledge about starting a business, and readers reap the rewards.

This is just the start of our guest blogging services. As people realize that getting content published on well-known sites can really drive traffic and sales, I hope they’ll come to Egg to help.

Vicki’s Pics  via  Compfight

Susan Guillory

Susan Guillory is the President of Egg Marketing & Communications, a content marketing firm based in San Diego. She’s written several business books, and frequently blogs about small business and marketing on sites including Forbes, AllBusiness, and Cision. Follow her on Twitter @eggmarketing.

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