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Google + for Small Business

Google’s newest social media site, Google +, is still growing as more users adopt it. There are approximately 100 million users on the site (compare that with Facebook’s 800 million +) and rising. Now that the site is more friendly to small businesses, there’s a lot to use it for. Here are the highlights.

It Helps with Search Results

It’s no surprise that Google prioritizes search results from Google + pages and profiles. If you’re not using the social site, you’re missing out on good opportunity to appear higher in search results. So if you post about internet marketing for pigs on Google +, the idea is that you’ll rank higher than other posts on Google.com. Any leg up you can get in the world of SEO is one worth taking!

Hangouts are Useful Features

If you have a small group (under 10) of people you want to get on a video chat, Google Hangouts is very simple to use. You could use this to hold a virtual team meeting or invite a few people to hear you speak on a given topic.

Susan Guillory

Susan Guillory is the President of Egg Marketing & Communications, a content marketing firm based in San Diego. She’s written several business books, and frequently blogs about small business and marketing on sites including Forbes, AllBusiness, and Cision. Follow her on Twitter @eggmarketing.

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