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Give the Gift That Lasts: Your Company’s Brand

The holiday season is upon us, and everyone has parties, shopping and elegant dinners on the brain. If you’re a business owner, the end of the year is a great time to thank your loyal clients with whom you’ve done business throughout the past 52 weeks.

But how will you thank them? If you’ve been wrestling with the question of whether to throw a big party and invite everyone you know, we have another suggestion – skip the parties and try a promotional gift.

Why promotional gifts over parties?

Perhaps you had the notion of a cocktail party at a local restaurant or club, or maybe you dreamed up a catered dinner for your clients inside a room with a view. While these are worthwhile ideas, how are your clients going to remember your brand later, long after the party has died out and the last crumb of red velvet cake has been eaten?

Here’s the answer – they might not. Jog that memory by sending them home with a party favor that bears your company’s brand. And if your budget only allows one or the other, go with the gift that lasts longer than a dinner or cocktail hour.

There are gift ideas for everyone.

Promotional gifts have come a long way for businesses. Long gone are the days when you were forced to give the standard fountain pen or notepad – these days, anything and everything can be branded with your company’s information. You can, and should, get creative with gifts for your best clients.

For the Arts-n-Crafty

Discovering promotional gifts for the crafty folks you’ve done business with is the perfect chance to get creative. After all, that’s what being crafty is all about! Consider the following ideas for the DIY lover.

  • A kit for making your own holiday ornament

  • Holiday cookie decorating sets

  • Paintable coffee mugs

For the Luxury Lover

When you associate your brand with pleasure, that’s a subconscious win for your company. We all love to relax at the end of the day, and amidst the business of the season, consider these ideas that will make holiday stress melt away.

  • Embossed, luxury chocolates

  • Spa sets including bubble bath, sea salts and natural sponges

  • Gift baskets that include selected cheeses, cured meats, olives, crackers and a bottle of nice wine

For the Fun Junkie

We know you have at least one client who’s always good for a laugh. Why not bring out that great sense of humor with a timely holiday gift? Fun-loving gifts are always welcomed at parties or any place where the stress of adult life and the holiday season can wear us down. Try these ideas.

  • Holiday Santa or elf hats

  • Humorous calendars

  • Kitschy cocktail napkins or party supplies

For the “All Business” Type

Perhaps you don’t know some of your clients well enough to give them anything more personal than a business-related holiday gift. Or perhaps you have a few clients who are workaholics. Whatever the case may be, you’ll have plenty of occasions to give away these no-fail items. Sure, they’re traditional – but they’re that way for a reason.

  • Fountain pens

  • Magnetic notepads

  • Stress squeezers

  • USB flash drives

  • Stationery sets

So, there you have it! If you thought you were stuck giving the ‘same ole, same ole’ to your clients this upcoming holiday season, perhaps our list has inspired you to look into gifting items with a bit more pizzazz. After all, if your company’s brand is in the palms of their hands during the festive season, you’ll no doubt reap the benefits all next year.

Allison Rice, Director of Marketing for, has extensive experience in sales and marketing. At Amsterdam Printing, a leading provider of custom pens and other promotional items such as custom flash drives, Allison is focused on providing quality marketing materials to small, mid-size and large businesses. She regularly contributes to the  Small Business Know-How blog.

Image: PhotoSpin

This Post Has 2 Comments
  1. Hi Susan and Allison,
    Great tips but…how do you decide, when you’re selecting that gift, whether it is really a gift or something that will be perceived by your clients or customers as yet another attempt to market to them in the guise of giving back. I’m sure many have seen these moves go very right, but also terribly wrong sending the wrong kind of message to your valued customers. I’d love if either or both of you could share some tips for deciding in the comment section of BizSugar for the benefit of all our members.

  2. Thanks for the great ideas. Every year I try to become more creative and give gifts that say something about my business. We want to make a mark and say that our clients are important to us and what better way to say that than great gifts.

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