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Giant Post of Productivity: Marketing, Operations, and More

I write about productivity on other blogs, and occasionally here, and wanted to share with you some of the best resources and tips I’ve found for managing your time, no matter what area of your small business you’re working on.

Giant Post of Productivity: Marketing, Operations, and More

Manage Your Marketing Minutes

Especially if you’re not a marketer by trade like I am, you need to maximize the time you spend on marketing tasks. If you feel drained by sitting down several times a week to write blog content, block off a chunk of time and knock several of them out at once. I also like scheduling them several weeks out so I don’t have to worry about filling the blog bucket each week.

And while it might seem counterintuitive to being more productive, writing more can actually make it easier to get flowing when you need to write content. I also like to keep a list of blog topics handy so I don’t waste brain energy coming up with one when I need to use that energy to write.

You can also save time by creating a social command center. By having all your social media profiles accessible in one place (try a dashboard like Hootsuite), you don’t have to log onto each site to update them.

Optimize Operations

One of the best lessons I’ve learned is to outsource what it doesn’t make sense for me to do. If you’re not an expert at accounting or taxes, hire someone who is so you can spend more time growing your business.

And find apps and software programs that can make you smarter. Whether it’s CRM, email, accounting, or time tracking, you can likely save time with the right tools.

While you might assume that you’re the smartest person in the room, you can often waste a lot of energy thinking that. Rather than spend too much time researching something or creating a business document from scratch, use existing and established small business resources like SCORE to use their templates and tips.

If you work from home, you have an entirely different set of challenges as a small business owner. While leaving your home office once in a while might not seem like an efficiency booster, it can be, especially if sitting in one place, without the stimulation of other employees around you, is cramping your creativity. Find a coffee shop and get a breath of fresh air.

What resources and tips do you use to keep productive in your small business?

Susan Guillory

Susan Guillory is the President of Egg Marketing & Communications, a content marketing firm based in San Diego. She’s written several business books, and frequently blogs about small business and marketing on sites including Forbes, AllBusiness, and Cision. Follow her on Twitter @eggmarketing.

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