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From BlogWorld Expo Blog: Building Trust Through Social Media

This is an excerpt from a post I wrote on BlogWorld Expo’s blog about building trust through social media.

Brands are quickly jumping on the bandwagon of social media, but unfortunately, many of them don’t understand the ultimate goal: to build trust with consumers. That’s right: social media isn’t about getting new customers, sales or followers. It’s about showing that your brand is trustworthy and building a relationship with new and potential customers.

Misled Goals

Case in point: I was asking for advice on Twitter. A guy representing his brand (I won’t mention him by name) responded with the answer, followed by a request to check out his company. I was instantly turned off. But rather than just ignore it, I decided to call him out.

I responded by telling him I appreciated his answer, but that it wasn’t cool Twittiquette to push his brand at me. He apologized, saying he was new at Twitter. I instantly forgave him and gave him a few tips for building trust on social media:

  • Offer links to interesting articles (not necessarily your own)
  • Answer people’s requests for help (he got that right)
  • Engage in and start conversations
  • Get off the topic of your industry and be human!

Read the entire post here.

Susan Guillory

Susan Guillory is the President of Egg Marketing & Communications, a content marketing firm based in San Diego. She’s written several business books, and frequently blogs about small business and marketing on sites including Forbes, AllBusiness, and Cision. Follow her on Twitter @eggmarketing.

This Post Has 2 Comments
  1. I just read your article and it does make sense – I can see that people would be put off when approached in such a direct manner, but how do you go about building individual relationships with thousands of people on Twitter or Facebook?

    [WORDPRESS HASHCASH] The poster sent us ‘0 which is not a hashcash value.

  2. social media isn’t about getting new customers, sales or followers. It’s about showing that your brand is trustworthy and building a relationship with new and potential customers.

    [WORDPRESS HASHCASH] The poster sent us ‘0 which is not a hashcash value.

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