This is an excerpt from a post I wrote on BlogWorld Expo’s blog about building trust through social media.
Brands are quickly jumping on the bandwagon of social media, but unfortunately, many of them don’t understand the ultimate goal: to build trust with consumers. That’s right: social media isn’t about getting new customers, sales or followers. It’s about showing that your brand is trustworthy and building a relationship with new and potential customers.
Case in point: I was asking for advice on Twitter. A guy representing his brand (I won’t mention him by name) responded with the answer, followed by a request to check out his company. I was instantly turned off. But rather than just ignore it, I decided to call him out.
I responded by telling him I appreciated his answer, but that it wasn’t cool Twittiquette to push his brand at me. He apologized, saying he was new at Twitter. I instantly forgave him and gave him a few tips for building trust on social media:
- Offer links to interesting articles (not necessarily your own)
- Answer people’s requests for help (he got that right)
- Engage in and start conversations
- Get off the topic of your industry and be human!
Read the entire post here.