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Egg Marketing’s 2017 New Year’s Resolutions

I’ve been creating New Year’s Resolutions for my marketing company nearly as long as we’ve been in business (which is 10 years). Each year, I’ve lasered in on exactly what I want to focus on in the coming year. The list has gotten shorter as my business has become more established.


I’ve successfully grown my business tenfold. Added staff to reduce my workload. Become a public speaker. Ghostwritten (and authored) business books. My list of accomplishments when it comes to my annual resolutions has been pretty long.

That’s why this year I’m cutting myself some slack and focusing on one single goal for 2017.

Sometimes One is All You Need

My personal life saw a lot of upheaval this year, and that took its toll on my business (though no one but me would be able to tell). It was hard to focus on growing Egg this year, though we still did pretty well.

I started contributing to bigger, better-known sites like AT&T’s Business Circle and Startup Nation. I enjoyed that, and would like to do more of that in the future.

My staff has been amazing, and being able to rely on them to impress clients is such a relief to me.

I’ve pretty much accomplished most of what I’ve ever set out to do.

So in 2017, my goal is simple: get back on track to growing Egg and serving even more small business customers.

We’ve got the formula down. Now all we have to do is replicate it.

Cut Yourself Some Slack

If the idea of setting New Year’s Resolutions is worse than going to the dentist for you, don’t. Typically I enjoy setting goals and working to reach them, but I’ve acknowledged that I can’t force it. And who says you only have to set resolutions at the start of the year? Maybe mid-year is a better time for you to assess where you want to take your business.

So cut yourself some slack this year, too. Enjoy a cup of peppermint mocha and a read by the fire instead.

Susan Guillory

Susan Guillory is the President of Egg Marketing & Communications, a content marketing firm based in San Diego. She’s written several business books, and frequently blogs about small business and marketing on sites including Forbes, AllBusiness, and Cision. Follow her on Twitter @eggmarketing.

This Post Has 2 Comments
  1. Thanks for the lovely mention Susan. I have to say that I really do enjoy working for you (or as you say “with you”). You make it easy and fun so it doesn’t feel like work. I have two New Year’s Resolutions for me, you and Egg Marketing in 2017 – no.1 we grow further in helping small businesses with their marketing and content and no.2, you and I finally meet up to celebrate our birthdays (my significant one). Can’t wait for 2017 to get underway.

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