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8 Surprises About Franchise Marketing

I’ve always prided myself on my creative marketing solutions. I scoffed at people who owned franchises. What possible challenge could there be in taking your franchise marketing out of a box and putting it up?

8 Surprises About Franchise Marketing

Truly I felt the same about a franchise business as a whole. I built Egg Marketing from the keyboard up, and a “turnkey solution” just never appealed to my entrepreneur spirit.

Enter my husband. Entrepreneur, lover of all opportunities, big or small. He convinced me to buy a Marble Slab Creamery near our home (not really: 20-minute commute) in Orlando. I was skeptical, but I love ice cream, so hey, how bad could it be? And since I am a Marketing Eggspert, I would handle the take-out-of-the-box marketing.

An Entrepreneur Tangent: Why I Take a Vacation

Indulge me in the opportunity to stray from my usual commentary on marketing. My other passion is talking about entrepreneurship (I even wrote a book about it). As most of my readers are entrepreneurs, I would like to pose a question to you:

Why is it so hard for us to take a vacation?

An Entrepreneur Tangent

As loyal readers noticed, I was away last week on a well-deserved vacation. Everyone asks where I went. Nowhere, actually. My mother came to visit, and rather than trying to pretend I was fully functional as a business (answering phone calls and emails) I decided, gulp, to turn off my email and cover my phone so the blinking message light wouldn’t drive me crazy. I work from home, so completely leaving the office is never possible.

Social Networking Marketing From Gen Y’s Perspective

Being part of Generation Y, I encounter all the buzz about trendy social networking sites such as Facebook. These sites have become extremely popular in today’s internet world. They give users the opportunity to stay in contact with old friends, advertise, and meet people. Facebook is geared toward college students where users can interact with other students from their school or even find old classmates that attend other universities around the country. Also, these sites provide brands with a great opportunity through social networking marketing.

Social Networking Marketing From Gen Y's Perspective

As a college student, I began using MySpace and Facebook my Freshman year in college. I find it very helpful to interact with classmates, stay in constant contact with old friends, and find useful information with the advertisements that are displayed.

As a consumer, I have found businesses marketing to me:

  • Some advertisements have linked me to helpful websites for school such as
  • I have come across ads that display new trendy clothing. For example, advertisements for Victoria’s Secret pop up, and their ads have led me to their website where I purchased clothing.
  • I have also clicked on ads about new movies premiering and even the best deal for flights.

There are, however, some things that annoy me about these ads on networking sites. On Facebook, a large number of businesses advertise their products/services in a way that is sometimes annoying to the end user. The key is better targeting that ensures that social network marketing is reaching its intended audience.

Resolutions for your Business

I know, I know, New Year's resolutions are so cliche. But I've been making them for about 15 years, and unlike many people, I strive to achieve them all year long (well, at least until July). I already have my list of my personal resolutions, so here are mine for both my blog and my business.

No Brand Strategy? No Growth

I’ve talked before about the importance of having a marketing plan, but, as the White Stripes say, it bears repeating. As I am working on growing Egg Marketing I realized I had a marketing action steps, but no real brand strategy. Shame on me! What’s the difference?


  • Action steps are just that: the actions you will take. For instance, “post on Twitter 3x a week” is an action step.
  • Marketing strategy is harder. It looks at who your customers are and how to reach them. It’s bigger picture.

Establish Your Target Market

It seems like it would be easy enough to figure out who your target market is. For me, it wasn’t. I falsely assumed I should be targeting work-at-home moms, simply because I am one and feel a connection with them. But the more I dug into who my current customers are, I realized the WAHM didn’t fit my customer profile at all. It’s important to assess who your current clients are and determine whether you want more of the same or some other demographic. If, for instance, you have a lot of single-serving customers and you want more repeat business, you might need to shift your marketing to a different target.

Solopreneur? Why You Shouldn’t Be a One-Wo/Man Show

If you are, as I suspect, a “solopreneur,” meaning you handle everything from opening your business in the morning to signing checks and taking out the trash, I have a wakeup call for you. You could be doing a whole lot better. By being the only person in your business, you’re likely missing the bigger picture (it’s hard to plan strategy when you’re putting price tags on inventory).


I’ve talked before about delegating, but here I want to talk about working with mentors and consultants. I am a marketing consultant, and I fill that role of someone for business owners to bounce ideas off of. I falsely assumed because I consult that I don’t need my own consultant. (Don’t you hate those “oh duh” realizations?) I’ve worked with a few business coaches who have helped me see my business in a different light, and who have given me ideas based on their own experience that I wouldn’t have come up with on my own.

Entrepreneur Inspiration

I’d like to deviate from my usual discussion on marketing to discuss being an entrepreneur.

What excites and inspires you most about growing your business, and why?

I love Egg Marketing. It’s really blossomed over the past year. And now I’m ready to help it grow. It’s as if it took me a year to truly believe that my business was going to thrive, and now I’m ready to take the next step forward.

Viral Marketing, Get the Bug

I’ve been thinking a lot about viral marketing lately. Primarily since I spoke with Kevin Eikenberry. Today, his goal is to unseat Harry Potter and the Deathly Hallows as the #1 Bestseller on, just for a day, with his book, Remarkable Leadership: Unleashing Your Leadership Potential One Skill at a Time. He’s got a network of folks (including me) ready and willing to help him achieve this goal through emails, blogs, and newsletters.

I find this a highly creative viral marketing campaign and I am eager to see Kevin succeed. And I do think he can succeed. Here’s why.

Viral marketing, while it may sound helter-skelter, is actually incredibly organized. Or at least successful campaigns are. Kevin has his plan mapped out to a T and has to do nothing more than send a link to the instruction page for this campaign to get people signed up and ready to go.

No Longer a Mother in Denial



I’m ready to come clean. I’ve been feeling guilty for quite a while, but I’m ready to tell the world.

I work from home. And I am a mom. But I am not a work-from-home-mom. My son goes to daycare while I work.

There. I said it.

In this world of accessibility, a trend has developed of mothers working from home so that they can spend time with their children. It may work for some, but not for me. My son is two, which means that he is the center of his world, and doesn’t let me get anything done if he is at home with me. It’s hard to run a marketing firm when Elmo and Dora are my biggest (non-paying) clients.

Work From Home? Don’t Sweat It

I recently was interviewed about my home-based business for a local news program. I realize how many people are probably envious that I get to work from home. I wish I could say it’s not as great as it seems, but I’d be lying.


I love working from home. I don’t miss the commute or the stress of finding a parking spot. I have no difficulty separating work and family life. I simply ignore the piles of laundry until I close up shop and can focus on my family duties.

Operating my marketing company out of my home keeps my costs low. I don’t have to pay for leasing office space or the utilities that come with it. I don’t have any full-time employees, so benefits and 401Ks aren’t in my vocabulary.

Home-based businesses are on the rise, as more companies realize the cost savings advantages of outsourcing work to home-based companies. If you can dream it, you can do it from home.   Here are some tips for starting your own home-based business:

Happy Birthday to Egg Marketing

Happy Birthday to Egg Marketing and Public Relations! I just wanted to share my company’s birthday with all you readers! Egg Marketing & Public Relations turns 1 year today! It’s been a long year, but I’m happy to reach this…
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