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What is “Lifecycle Marketing Optimization” and How Does it Affect My Marketing Strategy?

Digital marketing is like a plot diagram with an inciting incident, rising action, climax, falling action and resolution; missing any part of the story creates a disjointed tale. Lifecycle Marketing Optimization takes this same concept and applies it to the journey that a customer takes from being introduced to the product to becoming a loyal brand ambassador.

For a more comprehensive definition, Dave Chaffey, CEO and co-founder of Smart Insights, explains, “Lifecycle Marketing Optimization describes an integrated, data-driven approach to improve the effectiveness of interactions with customers on different devices and in different channels. This marks a move away from optimizing individual touchpoints such as Paid Search or Media, landing pages, emails and conversion pages in isolation, but instead views them as a multi-step, multichannel process.”

Infusionsoft breaks down this process even further into three bite-sized pieces to easily understand the process:

  1. Attract– Target your audience by researching their demographics, attitudes, behaviors, and favorite places to hang out, both online and in person. Next, garner interest with great online content including webinars, blogs, ebooks, etc. Finally, collect customer information to make an email list online through special offers or opportunities.
  2. The Sales Process – Educate consumers about the product, understand your customer’s’ buying process, and close the sale.
  3. The “Wow” Phase – Fulfill your commitments in a timely manner, develop a long-term strategy to create brand loyalty, and encourage referrals by offering incentives.

What is "Lifecycle Marketing Optimization" and How Does it Affect My Marketing Strategy?

10 Easy, Implementable Conversion Rate Optimization Tactics for your Ecommerce Site

Setting up your own online business is easy, profiting from it, not so much. Traffic means nothing if visitors do not sign up, subscribe, buy or complete the action you want them to. With limited conversion, all your investment in advertising will go down the drain.

The success of any eCommerce venture boils down to one metric, conversion rate. It is the measure of your business’s profitability. To convert visitors into customers, you need a Conversion Rate Optimization campaign, but every decision you make is crucial. Embark on an uneducated campaign based on gut feeling and guesswork, and you stand to lose sales and revenue.

Here are some optimization pointers guaranteed to increase the conversion rate of your eCommerce site.

1. Earn visitors’ trust

Your visitors want evidence of credibility. Adding the following to your site should do the trick –

  • Testimonials: Fun fact, your customers are better at selling your products and services than you are. Shoppers trust products that have been tested and green lighted by other shoppers.
  • SSL certificate: Put up an SSL seal at your website especially on the check-out page. An SSL certificate may be pricey, but it is worth the investment.
  • Mention the relevant press coverage, awards and certifications you have received.
  • Provide more than one payment option. You stand to lose customers who do not find their preferred mode of payment.

10 Easy, Implementable Conversion Rate Optimization Tactics for your Ecommerce Site
Image via: Acquisio

Use These 5 Methods to Boost the Impact of Your Marketing Automation

Marketing Automation is a field where programmers design platforms which are used as part of strategies to market their products and services by maximizing the use of the internet, specifically social media. It can also do automation for tasks that are repeated like the sending of newsletter emails. How much energy you put into setting things up correctly will affect the impact of your marketing automation.

Here are 5 ways that can help you maximize the use of marketing automation.

Use These 5 Methods to Boost the Impact of Your Marketing Automation

How to Create a Culture That Will Allow Digital Marketing to Flourish

Almost every business concern wants to join the digital marketing bandwagon. It’s an investment that brings quick, measurable results so it’s not something that’s a passing fancy. With its special features, it is faster to get feedback on consumer behaviors and preferences. It can provide consumer metrics such as statistics on sales conversions, type of content that works or doesn’t, or  how long and how often consumers stay on a web page or use a website.

By definition, digital marketing is a brand or product promotion using different types of electronic media, and methods and channels that allow organizations to do real time analysis of marketing campaigns and quickly know what campaigns work. In the early days, digital marketers rely on computers connected to the Internet. Now there are more avenues to explore and utilize, including digital radio channels and television, electronic billboards, podcasts, mobile apps, mobile SMS and wireless text messaging.

How to Create a Culture That Will Allow Digital Marketing to Flourish

How To Do Your Own Online Marketing

Whether you own a ‘Brick & Mortar’ or you’re an online nomad, there are so many advantages to online marketing. Kicking out old sales tactics and going to where all the attention is now – The Internet.

We are a couple of months into the new year so my team has been able to forecast how the year’s online marketing will behave – which means we have also put together a simple strategy for you DIYers out there! I strongly believe ANY small business employing these techniques can be successful.

This guide is for those which are slightly familiar with SEO concepts, have some time on their hands, and would like to allocate money into something other than online marketing agencies.

This does take time, and usually requires a level of adapting to your current situation within the market! That old saying “there’s no such thing as a free lunch” holds true as always.

How To Do Your Own Online Marketing in 2017

Understanding Behavioral Economics and its Correlation to Digital Marketing

What would make a social media user share content with his family and friends? What would entice him to click an external link? What type of content would be convincing enough to convert a “like” to an eventual sale? These are some of the questions that constantly bug digital marketers. Digital marketing, a subcategory of marketing, uses digital platforms such as Short Message Service (SMS), electronic billboards, social media, and apps to promote and sell products. In creating effective digital marketing strategies, it’s imperative to understand consumer buying behavior and behavioral economics..

“The brain is the organ of economic decisions. With behavioral economics, we want to use facts and constructs to reveal the limitations on computation, willpower, and self-interest,” says Dr. Colin Camerer, an experimental economist at the California Institute of Technology. Behavioral economics, or the “economics from the inside” of the mind, can be a useful tool for digital marketers.

If you’re an entrepreneur or head of an advocacy group aiming to reach your target audience, here are four things you should know about digital marketing trends and their correlation to behavioral economics.

Understanding Behavioral Economics and its Correlation to Digital Marketing

5 Simple Marketing Tips for Small Businesses

It’s easy to want to go all out when marketing your small business. The bigger, the better, in terms of launching your small business with an awesome start from advertising, right?

Wrong. Going too big, too fast, and too expensive in the beginning is a sure way to make your small business fail. Instead, focus on the small, simple – and even free – ways to market a business. Utilize tools that cost little to no money to get your business noticed without spending beyond your means. These simple marketing tips will get you started.

5 Simple Marketing Tips for Small Businesses

3 Ways Your Web Presence Can Influence the Masses

In contrast to what every marketer seems to believe today, your web presence is not purely defined by conversion rate. A stellar website profoundly influences the customer’s buying process to earn and maintain business for the long haul. The landscape of eCommerce is ever-changing. Shoppers in the U.S. spent $226 billion in 2015 and $327 billion in 2016. Innovation in technology has reshaped the way people engage with businesses across the world.

To truly become influential, brands need to gear the overall experience to create value that consumers cannot get anywhere else. The key to getting to this level is finding an impactful way to build strong relationships that ultimately lead to brand loyalty. Let’s explore three ways you can create “wow moments” that will leave a lasting impression on users everywhere.

1. Create an Intuitive Website

Let’s start with the website itself. An intuitive website is based on the concept of user-friendliness. It should seamlessly work to give the user everything they need without effort. An intuitive design is minimalistic and does not present any roadblocks whatsoever throughout the entire experience. In fact, a study found that a simplistic homepage can increase conversion rates by 261%.

Let’s examine an instance of an intuitively designed website – one promoting a city of the same name – Playa del Carmen:

3 Ways Your Web Presence Can Influence the Masses

How To Start A Successful Online Business With A Global Audience

The world has become increasingly dependent on technology. The Internet has become the preferred avenue for conducting business. With mobile technology expected to grow exponentially over the next 5 years, setting a goal to start a successful online business is a great idea.

The Internet attracts 3.5 Billion users every day. If you want a successful online business, you should know whom to market to. It may seem obvious to market to English-speaking countries since everyone on earth must speak the language, right?

Here’s a bit of trivia that may change your way of thinking: How many online shoppers speak English? According to J.P Morgan’s report for the Department of Commerce, only 27% of online shoppers speak English. Thus by not considering non-English speaking markets in your online business development strategies, you are potentially undercutting yourself a windfall of revenues.

How To Start A Successful Online Business With A Global Audience

Strategic Digital Marketing Guide for SMBs [Infographic]

Digital marketing, without a doubt, is one of the most useful strategies that a business can use to increase its brand presence online and attract leads and retain more loyal customers nowadays. Not only is it more cost-effective than the traditional approach, but it is also highly measurable from time to time, so the business does not have to wait until the end of the campaign to see results.

Way back then, businesses can only rely on limited platforms such as T.V, newspaper, trade shows, billboards, and leaflets to spread their marketing message across the market. Though these mediums have proven their worth over the past decades, there is no denying that people have already grown tired being choked up by the repetitive and often trashy ads by brands using these platforms nowadays.

In contrast, digital marketing continues to experience steady growth in the past recent years. With the penetration of internet and increasing smartphone usage and social media, having a brand presence online has rapidly become imperative. Today, even a local burger joint can have a website that ranks well on Google, has a well-maintained profile on Facebook, Twitter, and Instagram, and updates its customers about their newest products and promos through e-mail.

If you own a small or medium-sized business and want to extend your reach beyond your local market, then this post is perfect for you. Check this infographic from CJG Digital Marketing as they present to us an easy to follow 4-step process and digital marketing guide that can help you start a strategic digital marketing campaign today.

4 Unique Marketing Tactics that Lead Your Business to Victory

Marketing your business may be challenging and time-consuming. However, taking time to meet with your fellow employees about tactics and execution is well worth the invested time.  The most successful industry leaders know where their strengths lie and they play to them.  They plan and organize their strategy before implementing it.  Using the four simple marketing tactics below will build your business and increase your sales.

4 Unique Marketing Tactics that Lead Your Business to Victory

5 Important Online Marketing Strategies Every Entrepreneur Must Have

Even if it all sounds new and innovative, the Internet era doesn’t bring radically new ideas to the table, it just adapts to the new communication channels that we use and that’s why you should not be intimidated as a young entrepreneur by online marketing – embrace it and use it to your advantage. I’m sure this is already known by most of the entrepreneurs that have entered the market recently, but here are some exact guidelines of what important online marketing strategies you should research to make your online marketing campaign effective.

5 Important Online Marketing Strategies Every Entrepreneur Must Have

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