Digital marketing, without a doubt, is one of the most useful strategies that a business can use to increase its brand presence online and attract leads and retain more loyal customers nowadays. Not only is it more cost-effective than the traditional approach, but it is also highly measurable from time to time, so the business does not have to wait until the end of the campaign to see results.
Way back then, businesses can only rely on limited platforms such as T.V, newspaper, trade shows, billboards, and leaflets to spread their marketing message across the market. Though these mediums have proven their worth over the past decades, there is no denying that people have already grown tired being choked up by the repetitive and often trashy ads by brands using these platforms nowadays.
In contrast, digital marketing continues to experience steady growth in the past recent years. With the penetration of internet and increasing smartphone usage and social media, having a brand presence online has rapidly become imperative. Today, even a local burger joint can have a website that ranks well on Google, has a well-maintained profile on Facebook, Twitter, and Instagram, and updates its customers about their newest products and promos through e-mail.
If you own a small or medium-sized business and want to extend your reach beyond your local market, then this post is perfect for you. Check this infographic from CJG Digital Marketing as they present to us an easy to follow 4-step process and digital marketing guide that can help you start a strategic digital marketing campaign today.