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Marketing Automation: Email Marketing In Overdrive

For nearly two decades, email marketing has been an integral part of digital marketing. However, the process of email marketing in itself has undergone a sweeping change. Email blasts have lost their sheen in an increasingly evolving digital marketplace.

Over the course of time, marketing automation platforms gained a lot of momentum for their proven benefits that increase the impact of email marketing. This also raised the ROI for all the marketing efforts. Read on to discover more about marketing automation vis-a-vis traditional email marketing and, at times, how both of them can be influential when bundled together.

Marketing Automation: Email Marketing In Overdrive

What Market Research Can Do For Your SME

Market research is vital for the success of your enterprise. Depending on the nature of your business, your market research needs will vary. Although most companies are aware of the importance of market research when starting out, many overlook the fact that market research should continuously be a part of your ongoing market strategy.

Market research is an incredibly valuable tool in order to help you find information about your competition and potential new customers.

Key information areas include who offers similar products/services to you, who has a need for your product or service and how much are they willing to spend. Market research can help you define how much people are willing to spend, how often they will utilise the product or service, and what specifics they are looking for within the industry.

Think Personalization in Marketing Doesn’t Work? Think Again!

“There’s no sweeter sound to any person’s ear than the sound of their own name…” ~ Dale Carnegie

Carnegie had many one-liners and bits of wisdom, but this is one of his best. Your name is one of the first words you’ll ever hear. You’ll have it spoken to you softly as your mom cradles you in her arms, yelled to you when you’re in trouble and used to personalize some of life’s finest moments.

This one word – your customer’s name – matters more than any other in marketing. Why? Because it stops making the transaction feel like, well, a transaction. Instead, it makes the experience personal. 

Think Personalization in Marketing Doesn't Work? Think Again!

Why CRM Fails and How to Fix It

You had the best intentions with your new CRM but it didn’t work. Your team didn’t get on board with it and as a result, you stopped using it too. Now, you’re back to square one. You know you need a way to track your customers and leads, but where do you begin?

Your CRM can fail for a number of reasons. The most common is the lack of adoption by your team. To help you use your CRM more effectively, here’s how to fix poor adoption and get more out of this powerful business tool.

Why CRM Fails and How to Fix It

What Does ‘Customer Experience Management’ Mean To You?

There have been many evolving definitions of  ‘customer experience’. Are you sure you got the right one lately?

  • Is customer experience just about the quality of digital engagement and interactions with customers?
  • Or is it also about the engagement practices involved in the buying cycle?
  • Or is it how well businesses solve customer issues and concerns?

No surprise, it is all of them. Put simply, customer experience is the sum of all the interactions and experiences encountered by a customer throughout a brand’s customer lifecycle.

What Does ‘Customer Experience Management’ Mean To You?

3 Proven Customer Loyalty Tactics

Customer loyalty programs are often overlooked, but with the right delivery, loyalty programs can go a long way. Through the use of referral programs, cash incentives, rewards and discounts programs, customers are bound to flock to businesses that are the most loyal to their customers.

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How to Increase E-Commerce Sales without Discounting [Infographic]

Every consumer will ultimately tell you that they love a good deal.  Who doesn’t? Because of this most retailers offer discounts to help drive sales.  Sales increase and customers are happy.  Research has shown that discounting e-commerce products can provide long term harm to your business. Slant Marketing has put together a very useful and informative infographic that covers the topic of discounting in e-commerce sales.

The graphic covers the dangers of discounting.  There can be short-term benefits, however discounting of the long-term does more harm than good in e-commerce sales. E-commerce companies should focus on addressing the real problem at hand, and that’s why people are not buying your products. There is some really cool information presented on what stops customers from buying and also what keeps customers buying.  Anyone involved in e-commerce sales could benefit from the information presented in this infographic.

Lessons In Customer Loyalty From 3 Successful Businesses

Whether you’re a local mom-and-pop shop or an international business, there’s a common thread that your business relies on: loyal customers. A happy customer is one that will bring you business again and again, and cut down on your own efforts to attract new business, since they’re usually willing to refer their friends to you.

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I spoke to three distinctly different companies to see how they foster customer loyalty: my local video store (yes, video), a payroll processing brand, and a well-known computer technology company.

Loyal Customers Bring Endangered Genre Back by Popular Demand

When I moved to my neighborhood and saw a video rental store, I scoffed. In this era of Netflix, how on earth could such a relic survive?

4 Ways to Get Your Customers to Do Your Marketing For You

I’m big on being lazy. If there’s an easy way to do something, I take that path of least resistance. I’m the same when it comes to marketing. If there’s an easy way to get more business, by all means, I’m in favor!

Did you realize your customers are willing to do the heavy lifting for you? They’re great brand advocates, and if you know how to work them, they’ll help you find new customers. Here’s how.

1. Ask for Reviews

Whether you run a restaurant and want reviews on Yelp, or a mobile app and want reviews on app stores, you’ve got to ask for them. Happy customers are ones who are willing to tell others through online reviews, so start by providing stellar customer service. Then ask for reviews in a followup email, or even in-person.

Keeping Your Customers on Track in the Cross-Device Purchasing Journey

The customer path to making a purchase on your website is no longer a simple one with many customers using different types of technology on their journey to purchase. Because of this the marketing funnel has changed drastically and businesses need to account for this to avoid losing customer purchases.  Only 2% of customers make a purchase on their first visit to a website.  Marketing and retargeting are popular ways to ensure you retain the customer, however there are many other solutions that can help guide customers back to making a purchase on your website.

Signal has created a very useful infographic that offers actionable information to help retain customers that may be falling off the purchase path.  By following the steps outlined in the graphic you can ensure your customers have the best chance of reaching their purchasing destination.

Social Media Customer Support: The Wave of the Future is Here Right Now

You already know that social media is a fantastic marketing tool for your small business. However, social media also has another important application that more and more companies are beginning to use, and that’s utilizing social media for customer support. I think social media is a great tool for customer service, and was happy to see the recent report from Software Advice, the online reviews and comparisons hub for CRM buyers, that stated the number software vendors offering social media tools for customer support has increased by 150% since 2010. To learn more about why more companies are demanding automated tool for customer service, we asked Craig Borowski, the researcher and author of this report, a few questions.

Social Media Customer Support: The Wave of the Future is Here Right Now

Your recent report shows an uptick in brands using social media for customer support. Why do you think there’s been such an increase?

Great question! The short reason for why brands are increasingly using social media for customer support is because that’s where many of their customers are. Now, a half-glass empty narrative you often hear is that companies only turn to social media customer service after they discover that customers are using it as a platform to publicly complain about a poor experience with a company. In this context, companies are turning to social mainly for “damage control,” to protect brand reputation. While this is still somewhat accurate, for some companies, it’s really only a small part of the picture. The best companies, those finding the most value in social media, are those that use it to open new dialogues with their customers.

How are customers demanding more advanced social customer service tools?

Customer demand for specific customer service channels can be tricky to gauge. Most often, their demand is only made clear by looking at which companies they spend their money with, and then connecting the dots back to what drives those purchase decisions. When connecting those dots, it’s important to remember that the less effort customers need to expend to complete their customer service issue, the more likely they are to consider the service good. Every small hoop they’re made to jump through — for example, being asked to repeat details, to call instead of email, or to email first then call — increases the effort, measurably degrades their overall satisfaction and raises the chances they’ll shop elsewhere in the future. Unfortunately, few companies track their customers experiences closely enough to accurately pinpoint each and every hoop.

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