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9 Ways to Make Your Customers Happy [Infographic]

One of the great advantages of running a small business is that you are never too far removed from your customers. While the department heads of big corporations make big decisions based on second-hand insights and assumptions, the small business owner is uniquely placed to interact regularly with staff and clientele alike. Even if you don’t maintain a customer-facing role yourself, you’re probably no more than one degree removed from someone who does – and if you know what’s good for your business, you’ll make an effort to check in with the public face of your business each week. But are you making the most of this great opportunity?9 Ways to Make Your Customers Happy

Despite the growing scale of bigger businesses and the greater physical distances from which companies now operate, good customer service has become a more intimate affair than ever. The unique power of the internet is that everyone has a voice, while anonymity remains an option for all. In other words, your customers are free to speak openly and honestly about their experience with your business, whether it’s an online operation or based in bricks-and-mortar premises.

Your job as a small business owner in the 21st century is to ensure that when they use this voice, they talk to you first. Your reputation is at stake if you don’t create a rapport of loyalty, trust and accessibility with your customers. If they complain, you want them to complain to you – not publicly on Twitter. If they have praise, you want them to want to share it with the world. They will only do this if they are emotionally engaged with you and your team.

For some great tips on how to create this intimate atmosphere with your customers, check out Headway Capital’s new infographic below. It’s packed with insights and ideas on how to make the most of your B2C relationships from your vantage point as a small business. These small but meaningful changes can give your company the edge it needs over the slow-moving giants around you.

5 Tips on Keeping Your CRM Data Secure

Customer data can be used to track purchases, provide an accurate inventory of products and provide the customer with a one-of-a-kind experience. Yet, you need to be aware of the fact that this information can be a potential target for hackers.

Cyber-crime is increasing exponentially and both small and large companies are vulnerable to cyber-attacks. Your customers are counting on you to keep their personal data secure and safe from would-be hackers and exploiters. It is your responsibility to keep their sensitive information from leaking out publicly. Leaked data can erode trust in your company and compromise your business.

Maintaining long-lasting relationships with your customers takes time and effort but is well worth it. That is why data security should be your top priority when coming up with marketing strategies.

You already know the many benefits of having customer data easily accessible and usable for any number of activities. But, what can you do to protect your customers’ sensitive information online? Here are five tips that you can use now to protect your data from hackers.

5 Tips on Keeping Your CRM Data Secure

Best of Customer Service Technology in 2016

Starting a business has never been easier than today. As you read these lines, new startups are being launched with little more than a single click on the mouse. The ever-growing market creates fierce competition, and high-quality products are no longer enough to keep your business sustainable.

To grow a successful business, you need to market your product. One of the best marketing strategies is exceptional customer service delivery. When your customers spread the news of their good experience with your company by word of mouth, they become brand advocates that influence other people to buy. Similarly, disgruntled customers tend to share their negative reviews with others. Online complaints in particular can go viral and completely destroy your business.

Best of Customer Service Technology in 2016

How Tele-Verification Affects Lead Generation

Data is the backbone of a business; so every organization needs to create, store and manage data effectively. Wrong data not only wastes time and business capital but also interrupts quality lead generation. Most of you will agree that a fresh and working business database aids productive business relationships. Even to this date, telemarketing is considered a high lead generating platform. According to B2B Marketing Zone, 40% of marketers consider telemarketing as the most important channel for generating valuable leads.  Televerification of lead guarantees high deliverables from telemarketing campaigns.

While some customers may want a monthly subscription of a software, others may want a quarterly or yearly subscription. This may happen due to location or operation change, so verifying customers’ addresses by phone becomes very important in such a scenario.  In other cases, wherein a clients’ email address changes due to change of domain, a marketer can take note of the new email address through telephone verification. Besides direct Tele calling, the other way of verification through a phone is number code verification.

How Tele-Verification Affects Lead Generation

Building Customer Trust in 5 Easy Steps

Success in sales is based on the ability to gain consumers’ trust. It’s simple – customers don’t buy from people they don’t trust. While selling is often defined in terms of persuading or winning people, a successful sales strategy isn’t about convincing customers to buy. It’s about showing that you have their best interest at heart and gaining their trust.

Here are 5 steps to help you build customer trust in a business relationship and develop a strategy for success in sales.

Building Customer Trust in 5 Easy Steps

What Yummy Cupcake’s Customer Service Can Teach Your Small Business

When your company turns ten years old, it’s cause for celebration. And what’s a birthday celebration without a (cup)cake?

That was the thought process when Susan Payton, the rockstar owner of Egg Marketing ordered and sent Yummy Cupcakes to loop in team members like myself from afar into the festivities.

The problem? The United States Postal Service didn’t quite get the message that this party needed to be enjoyed in a timely manner or else (like any good party that goes on for far too long), it’d start to rot.

Bridging the Gap Between Customer Service and Excellent Branding

Branding goes much deeper than a catchy logo, its use of typography, or even having an attractive color palette. In fact, it evolves from places we don’t always think of as branding.

When it comes to brand building or rebranding, customer service is often the last and most ignored piece of the puzzle. Neglecting customer care is a huge mistake and a missed opportunity to attract and retain customers, differentiate the business and strengthen brand loyalty.

As tireless as the line “customers are the lifeblood of a business” goes, not one company can avoid interaction with their clients. In fact, how a company handles this communication can make all the difference in its success. It can either increase the reputation of a brand or create a permanent damage on all levels.Bridging the Gap Between Customer Service and Excellent Branding

3 Actionable Ways to Retain More Customers In 2016

A company powered by existing customers is in an ideal situation to achieve its revenue goals.

It’s still a challenging task, but the firm doesn’t have to deal with the headaches of getting enough new customers onboard. No wonder Harvard Business School’s study found a 5 percent increase in customer retention can lead to a 25 to 95 percent boost in profits.

3 Actionable Ways to Retain More Customers In 2016

The key message? Customer retention is critical to a company’s financial health. Yet, organizations still have a long way to go. 6 in 10 US corporate executives said it is “very” (9 percent) or “somewhat” (50 percent) difficult for them to please customers. Companies are still on the verge of exploring what they could do to retain current customers and get more business from them.

If you’re among the lot, and retaining customers is one of your big goals for 2016, here’s some good news: we have three actionable tips to help you keep most of your existing customers.

1.  Tap Into Your CRM

Your CRM will give you an insight on important details such as membership expiration dates and due payments. Use the CRM to keep in touch with existing customers, and remind them of those critical dates. You can even flag your best customers and provide them exclusive treatment (free upgrades for example) to keep their experience at peak.

If you don’t have a system in place, sites like SelectHub offer a CRM leaderboard comparison of the top CRM software as well as a buyer’s guide. Companies can refer to such websites to see if a particular CRM software meets the requirements of their organization. For example, for customer retention, features such as predictive analysis should be present to make predictions on optimal times to send membership renewal notifications.

CRM Data and the Opportunity It Provides for Marketers

There is a vast amount of useful data that is stored in CRM software.  Everything from contact information, email interactions, purchase history, demographic information, and customer attributes among other things. Not all marketers realize the value of the CRM data that is literally right at their fingertips that can be used to both improve customer experiences as well as improve ad targeting.

CRM data provides useful data that marketers and brands can use to leverage in their marketing campaigns.  CRM data also allows marketers to shift to one-to-one marketing at scale.  By using CRM data, marketers can not only decrease wasted ad spend but also reach customers more effectively through addressable media.

Cross-channel marketing technology leaders Signal has put together a comprehensive infographic that gives actionable advice for marketers on how to effectively use CRM data for more effective marketing and improved customer experience.  In the infographic they cover the evolution of the CRM over time, the challenges that come with activating CRM data across multiple marketing channels, as well as provide advice on how to use the CRM data.  To learn more, check out the infographic below.

Consumer Psychology is the Secret Ingredient to Market Better: Here’s How

Nowadays, psychology and strategy go hand in hand. It is really not a surprise that understanding human behaviour has become a key element in every field, be it fashion, entertainment, consulting etc.

Consumer psychology is even more important for marketers since their main job is to persuade people to buy a product, and how can you do that without having a clue about how your consumers think?

Consumer Psychology is the Secret Ingredient to Market Better: Here's How

4 Tips on Managing Your Remote Customer Service Team

Hiring a remote customer service team for your business can provide cost savings and productivity gains. Even though remote work comes with many benefits, it can also present many challenges for you.436_3123284

To reach the goals and the results you need, you have to manage your remote customer service team effectively. Your remote workers can provide a world-class service that satisfies customers and encourages repeat business. But for this to happen, you have to courageously lead your team, so that your company has reliable, respectful customer service all day, every day.

Managing your remote customer service team can certainly be hard, but it can be done. The following four tips will help you make it happen.


Turn Up Your Testimonials Using Video

When is the last time you bought something online, ate at a restaurant, or went to a movie without seeing what other people thought of it first? If you’re anything like me, it’s probably been a while. I look for the star rating on Amazon, and on podcasts I subscribe to. I scour Yelp for restaurant reviews before I choose where I eat, and I never buy movie tickets until I’ve paid a visit to Rotten Tomatoes.

We rely on other people’s opinions way more than we realize in making decisions as consumers. The information is so widely accessible, so why risk shelling out money on something if we aren’t pretty damn sure we’re going to like it?

Turn Up Your Testimonials Using Video

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