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4 Signs Your Customers Hate You, and What You Could Learn From a Fairy

Here are 4 questions to ask yourself when it comes to your relationship with your customers:

1. Are your most profitable customers those who have the most reason to be dissatisfied with you?

2. Do you have rules that you want customers to break because doing so generates profits?

3. Do you make it difficult for customers to understand or abide by your rules, and do you actually help customers break them?

4. DO you depend on contracts to prevent customers from defecting?

If you answered “yes” to any of the four questions, your company may be engaged in what an article, “Companies And The Customers Who Hate Them” in the Harvard Business Review calls “adversarial value-extracting strategies.”

Can Microsoft Bring the Love Back for Consumers?

You’ve likely already seen the clever movie put out by Microsoft Digital Advertising Solutions that illustrates the divorce that is currently happening between consumers and traditional advertising. People have learned to hate it. Nothing could better illustrate the disconnect that…

5 Ways to Maximize Your Business’ Personality and Image

What’s in a name? Everything!

The first encounter people have with a company is its name. Just like anything, a business name evokes certain ideas and images, as well as your business personality. Make sure the image you’re portraying is one that you want!


Here’s the story of my company name. I was starting a marketing and public relations firm and wanted to have a fun name that showed we were creative, yet dedicated to the projects we received.

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