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I Found My Niche!

I’ve long been looking for my niche in marketing and PR. It’s been hard: I help with social media, press releases, email marketing, copywriting.no one thing has made me stand out, nor did one area bring in enough bacon to…

Mastering the Art of Promotional Items

This is a sponsored post. I thought you should know. We all get those giveaways at trade shows. Pens. Notepads. Hats. Crap we throw away as soon as we get home. Don’t get me wrong. I think promotional items can…

How To Become an Expert by Writing an eBook

Hello folks. Today’s topic is on how to become an expert by writing an ebook.   Now, I know what you’re going to say. “I’m not a writer. I couldn’t write a paragraph, let alone an ebook!” Blah blah blah.…

Riches in Niches: Finding Your Audience

I just read Susan Friedmann’s book, Riches in Niches: How to Make it BIG in a Small Market. What a great resource! Despite me being the Marketing Eggspert,   I have yet to find my niche. Susan’s book gave me…

Do Not Fear Self-Promotion

I love going to conferences. I always come back with so much fodder for my blog(s). I attended the Florida Conference for Women yesterday, and what an amazing bunch of speakers! Over the next few weeks, I’ll share the knowledge…

Why Free Sells

Do you give anything away on your website? You should. By offering something for free, you are building confidence in your brand and product. Think about it. At the grocery store, a nice little old lady hands out cheese spread…

Are You Using the Right Marketing Message?

As I was driving today, I imagined a comical scene. Egg Marketing billboards would dot Orlando’s I-4 corridor. We’d have marketing ads on bus benches. Ads in Yellow Pages. On plastic cups in restaurants. On baseball fields. This thought made…

When Is It Time to Rebrand?

  Want to know a secret? I’m working on rebranding Egg Marketing. From the feedback of an impartial panel (read: husband and best friend), I have determined that my current logo is too basic and childish for the positioning I’m…

The Branding of Obama

I've been thinking about Obama as a brand. You see t-shirts that say "Obama Mama." You see "Change" bumper stickers and signs everywhere. Will it go away once he's president? Will we embrace a president that is a brand? Or as my hub says, a rock star?

Co-Branding: Share Your Marketing Message (and Cost)

You have probably seen examples of cobranding without realizing it. Look in your wallet. You probably have (too many) Mastercard or Visa cards that have teamed up with your favorite airline, store, restaurant, sports team…the list is exhausting.

Book Review: The Origin of Brands

A friend recently lent me a copy of The Origin of Brands by Al & Laura Ries, and I really enjoyed it. The book compares brands to Darwin's Theory of Evolution. Here are some key points.
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