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How To Tuesday: How to Reposition Your Brand

I just finished reading Jack Trout's book, Repositioning: Marketing in an Era of Competition, Change and Crisis. As many of you will be looking to reposition your brands in 2010, I thought it apropo for today's topic.

Letting Others Define Your Niche

I’ve started working with Collective Bias, a marketing company that focuses on the shopper’s experience. It’s exciting because it enables me to work on exciting projects and cool brands. I figured as a company that uses social media to help…

Branding Friday: Getting a Plan

I know you’re thinking that 2010 is so far off, but it’s not. With the whirlwind of parties, potlucks and days off, the new year will be here before you know it. That’s why I’m working on my marketing and…

Teaching Seminars to Brand Yourself

Regular readers know I’ve been working to brand myself as of late. That has included being a marketing resource online (Twitter, LinkedIn, Facebook), developing online courses on marketing, and of course, blogging. One thing I swore I’d never do is…

Book Review: Trust Agents

I'm surprised it's taken me this long to get around to reviewing Chris Brogan and Julien Smith's Trust Agents. This book, which I read a few months ago, is so chock full of good stuff, I don't even know where to begin.

Learning to Say No

As I’m shaping Egg Marketing & PR toward my new goal of focusing on consumer products, I realize I’m going to have to say no more. No to projects that aren’t a good fit. No to potential clients I know…

Are You Hanging Out with the Wrong People?

I’ve been reading All for One: 10 Strategies for Building Trusted Client Partnerships. Great book, by the way, if you want to learn how to be more of a partner or advisor to a business rather than just a vendor.…

Branding Friday: Building my 150

I just finished reading Trust Agents by Chris Brogan and Julien Smith, so expect to hear a lot about it in the future. It's the best book I've read since The New Rules of Marketing & PR by David M. Scott.

Working Conventions to Brand Yourself

I am so wrapped up at the conference I’m attending this weekend (Type A Mom) that I forgot to write my post yesterday. But that gives me a great topic for my branding post: working conventions. No matter what industry you’re in, there are conferences you can attend to learn more on your field and network with people in your industry.

Branding Friday (Well, Saturday): Working Conventions

Sometimes it’s hard to know that a contact will be worthwhile for a long time. I attended BlogWorld Expo last year and am only now reaping the benefit of some of the contacts I made. The point is to find people you’re aligned with. Find people you can give referrals to or that you can see working with, if not now then later.

Branding 101: Writing Articles to Brand Myself

Last week I shared my epiphany with you, that I’d finally found my niche. It’s like trying to tie your shoes as a kid. You keep getting frustrated because you can’t get there, and one day, magically, you can tie…
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