Now that you’ve started your business blog, it’s time for some advanced tactics to attract more readers, beef up your content, and become known as an expert in your industry.
Goal 1: Attract More Readers
You want your blog to ultimately drive traffic to the rest of your site so people will buy your products or services. That means you need to amp up the number of readers your blog gets so that you’ll convert a decent number of them into customers.
One of the best places to find new blog readers is through social media. You should be sharing every post you publish through your Twitter, Facebook, LinkedIn, and Google + page. Here are a few strategies to improve the clicks you get:
- Customize your update. Simply relying on links to your posts being autopublished isn’t enough. Also craft updates that will really make people curious to click on the link to your post.
- Schedule updates consistently. Use tools like HootSuite to schedule updates to publish for days after a new post goes live. Make each update different, and entice people in different ways.
- Use Social Buzz Club. This social sharing community gets people posting your content to social in exchange for you doing the same.