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How to Find the Right Voice for Your Blog

If you want to make a blog into a success then it will need to meet at least some basic criteria. For one it will need to look good and work well on the majority of machines for instance. At the same time it will also be important that it provides useful information to ensure that it is worth the time spent reading it.

Dog Looking at and Listening to a Phonograph, "His Master's Voice", The Original RCA Music Puppy Dog Logo Symbol for Advertising

One of the most basic requirements of all though is that your blog reads well. In other words, it must be enjoyable and easy to read, and it must have a distinct tone and voice’ that suits the subject matter. If you don’t accomplish at least this much, then people will think your blog is unprofessional and may not trust the information they get from it. Alternatively, they may simply not enjoy reading it and feel as though the information isn’t worth the effort taken to extract it. Read more

How and Why to Guest Post

At Egg, we’ve been writing and pitching more guest posts for our clients. We’ve learned a thing or two about what works and what doesn’t. Highly customized pitches work. Reading the blog where we want to place a post works. Finding a niche that doesn’t have enough content works. Spamming blogs with unrelated content does not.

Welcome

I field guest post requests for The Marketing Eggspert blog too. It’s interesting that in the new age of  Google regulations on SEO and keywords, I’m still getting requests from people who want to link to completely unrelated sites, like payday loans or online college courses. I turn them down, of course. I do have my blog’s reputation to uphold! Read more

Why Don’t Software Companies Have Blogs?

I recently spent some time following software companies on Twitter (since we’re now focusing on serving the software industry, I thought it was a good idea!). I noticed something interesting. While most had sleek, appealing sites, only about one in 10 had a blog! What’s the reason?

My theory, based on what I’ve gleaned from existing software clients, is that software companies smaller ones, anyway tend to be run by a couple of programmers, and maybe an intern or two.  There’s simply no one to write the content for the blog. Or the founder tries to provide the content and either doesn’t have time, or focuses on technical topics that only his team cares about.

Am I striking a nerve here? Read more

Five Ways to Boost Traffic to Your Business Blog

Congratulations! You are currently living in a phenomenal place in the history of mankind. The invention of the Internet has opened up our ability to succeed in business to unbelievable levels. You can reach so many people in so many walks of life regardless of what line of business you are in.

It does, however, take a little work on your part. It requires focus, intention, energy and passion to build a strong clientele, and a business blog is a fantastic way to pull in customers if you do it correctly.

Following are five tips on how to boost your own business blog activity:

1. Be Consistent  

As with most old adages, the saying, “The squeaky wheel gets the oil,” does contain a grain or two of truth. That doesn’t mean you should constantly bug your clients with spam and useless information, but you should take the time to blog each and every week. When you post valid content each week, your customers start making it a habit to visit your site and consequently start building a relationship with you and your business. The next time anything comes to mind regarding your line of business, you will be the “squeaky wheel” that they think of first.

2. Leverage Social Media  


Facebook, Twitter and LinkedIn, among others, have all become valuable resources for all sizes of businesses. When you open yourself up to the social media world, you increase your presence and visible credibility through your fans. At the same time, you can increase your site’s optimization through sharing useful information, images and segments of blog posts and linking back to your site. When people comment or like something on your public profile page, each of their friends is notified of their activity and consequently you open your business up not only to the people who like you but also to all of the people who like them. Always encourage your friends and fans to share the content you post on social media sites. You can also place a link to your social media sites on your website, encouraging traffic that comes to your webpage to follow you on Facebook, Twitter and LinkedIn. This will help to grow your audience in a very short amount of time. Read more