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Find New Customers by Guest Blogging

I was recently talking to a client that offers virtual legal services. She’s established a niche for herself, but her industry is so new, she has trouble finding clients.

I told her that her challenge was educating the marketplace. Sure, she offers legal services at a fraction of what the big boys charge, but if her audience doesn’t know that her company exists, she doesn’t stand to take some of that market share.

Find New Customers by Guest Blogging

I recommended she start  guest blogging  on sites that cater to her audience as a solution.

Why Guest Blogging Works

I’ve been guest blogging for my own marketing company for years, and I use it as a way to show off my services (blog writing) and get introduced to new audiences. I’d say at least 30% of my leads come from people who have read my writing around the Web. Read more

How Guest Blogging Works: Real World Examples

I’ve written before about the benefits of guest blogging for other blogs that target your industry. It can be a powerful tool if you target decently popular sites that your audience visits frequently. You provide useful content, and they can click that link to your site in your author bio.

Blogging for Cats  

At Egg, we’ve been offering more of this service, and I wanted to share some of our successes. Read more

[FREE EBOOK] Why Your Software Company Should Be Blogging Right Now!

For software companies, content marketing tends to be very low on the list of priorities, behind the next software update, behind hiring another programmer, and behind sifting through those 204 emails in your inbox. I get it. But there’s no excuse for you not having a business blog set up.

We recently released our free ebook,  Why Your Software Company Should Be Blogging Right Now!  and invite you to download it today.

It’s our hope that this ebook shows you not only  why blogging is so instrumental in the success of your software company, but also  how you can get started.

Download the ebook here.

How to Find the Right Voice for Your Blog

If you want to make a blog into a success then it will need to meet at least some basic criteria. For one it will need to look good and work well on the majority of machines for instance. At the same time it will also be important that it provides useful information to ensure that it is worth the time spent reading it.

Dog Looking at and Listening to a Phonograph, "His Master's Voice", The Original RCA Music Puppy Dog Logo Symbol for Advertising

One of the most basic requirements of all though is that your blog reads well. In other words, it must be enjoyable and easy to read, and it must have a distinct tone and voice’ that suits the subject matter. If you don’t accomplish at least this much, then people will think your blog is unprofessional and may not trust the information they get from it. Alternatively, they may simply not enjoy reading it and feel as though the information isn’t worth the effort taken to extract it. Read more