I was recently talking to a client that offers virtual legal services. She’s established a niche for herself, but her industry is so new, she has trouble finding clients.
I told her that her challenge was educating the marketplace. Sure, she offers legal services at a fraction of what the big boys charge, but if her audience doesn’t know that her company exists, she doesn’t stand to take some of that market share.
I recommended she start guest blogging on sites that cater to her audience as a solution.
Why Guest Blogging Works
I’ve been guest blogging for my own marketing company for years, and I use it as a way to show off my services (blog writing) and get introduced to new audiences. I’d say at least 30% of my leads come from people who have read my writing around the Web. Read more