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The Anatomy of the Perfect Guest Post – Part 1: SEO and Linking

It would be remiss to start any article about guest blogging without mentioning Matt Cutts’ now infamous blog post on the subject back in January of 2014. Cutts, who is Google’s Head of Webspam, warned digital marketers and SEOs everywhere to ‘stick a fork in it: guest blogging is done; it’s just gotten too spammy.’

The Anatomy of the Perfect Guest Post - Part 1: SEO and Linking

Unsurprisingly the article caused waves of panic to spread throughout the SEO community. Such was the resulting consternation and storm of plaintive and often confused commentary (657 comments on Cutts’ post alone, not to mention the innumerable articles written on third party sites) that Google’s penalty-enforcer-in-chief chief was compelled to write an addendum to the post stating that he was ‘not trying to throw the baby out with the bath water’ and that there were still ‘many good reasons to do guest posting.’ Read more

6 Ideas for Creating Blog Content to Gain New Business

So you’re sold on the fact that blogs are a fantastic way to build traffic to your site and convert visitors to customers. You’ve written two or three posts, but now…well, let’s say you’re lacking inspiration for more content.

It can be daunting, having to continually come up with engaging topics that will attract readers to your blog. But take it from me, someone who has written hundreds of blog posts (seriously), it is entirely possible, with a little help. Here are some tips that will inspire you to come up with more blog post ideas than you know what to do with.

6 Ideas for Creating Blog Content to Gain New Business

Idea 1: Read Your Competitors’ Blogs

There’s nothing wrong with seeing what your competition is blogging about. In fact, it can help you come up with even better content. Just don’t copy their posts. Instead, use them for inspiration.

Pay attention to the popular posts on their blogs, and consider how you might write an even more engaging post on a related topic to drive traffic to your blog. Read more

Your Guide to Business Blogging

No matter where you are in your blogging journey, whether you’re only now considering whether you should blog or you’ve been blogging for a while and need fresh ideas, this post will serve as your guide to help you move it forward.

First, Why Blogging Rocks

If you’re not blogging yet, why is that? Do you think it’s more trouble than it’s worth? Not so. In fact, 46% of people read blogs, most reading 5-10 blogs. One of those blogs could be yours, and could help potential customers find you. Blogging helps you show off your industry expertise, which can help people begin to trust you. And that’s the first step in getting them to buy from you!

Your Guide to Business Blogging

It’s important to find the right voice for your blog so that you appeal to the audience you are trying to reach.

The Tools of the Trade

I use (and recommend) WordPress for blogging because it’s simple to use, and can grow with you as your technical understanding of things like widgets and plugins increases. But there are alternatives to WordPress, if you’re looking for something else.

SEO is a necessary component to help your blog be found in search results. Here are some great SEO tools to incorporate. Read more

Business Blogging: Essential or Expendable?

A business blog should be an integral part of every business’s content marketing strategy. A good blog may seem like a lot of effort, and truth be told, it is. A ‘good’ blog requires time and dedication. Between creating quality content, building a following of readers, driving traffic, monitoring, promoting, and engaging… It can feel like a full time job. But, you could argue that running your own business also requires a lot of effort and hard work, so why do so many entrepreneurs do it? There’s a simple reason why:

The reward you get from running a small business should be equal to or greater than the effort put in. That reward can be in terms of financial benefit, the flexibility of being your own boss, or whatever it may be that you get out of being a business owner. If the reward was not greater, then there would be no point in doing it – it would be easier to go back to working for someone else.

Business Blogging: Essential or Expendable?

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