A business blog should be an integral part of every business’s content marketing strategy. A good blog may seem like a lot of effort, and truth be told, it is. A ‘good’ blog requires time and dedication. Between creating quality content, building a following of readers, driving traffic, monitoring, promoting, and engaging… It can feel like a full time job. But, you could argue that running your own business also requires a lot of effort and hard work, so why do so many entrepreneurs do it? There’s a simple reason why:
The reward you get from running a small business should be equal to or greater than the effort put in. That reward can be in terms of financial benefit, the flexibility of being your own boss, or whatever it may be that you get out of being a business owner. If the reward was not greater, then there would be no point in doing it – it would be easier to go back to working for someone else.