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7 Common Blogging Mistakes to Avoid [Infographic]

Creating and maintaining a successful blog is in theory relatively easy to do, but even with great content and applying a few proven tricks like optimizing for popular keywords and promoting your blog on social media platforms, things don’t always take off as well as you had hoped.

As this infographic detailing the 7 common blogging mistakes to avoid reveals, simply trying to replicate the success of other bloggers who are managing to earn a living from their efforts, is unlikely to be any sort of guarantee that your blogging efforts will reach the same level of audience.

The fundamental lesson to take on board would be that there is no specific or clearly defined path to follow in order to achieve success. What may have worked well for someone else previously, might not be replicated if you take on board the advice from those that have already gained an enviable following.

One of the secrets to success is considered to be the need to blog post frequently in order to keep your audience interested. Whilst that advice is sound in general, to create genuinely interesting and well-researched content takes time, so trying to post something new every day is probably going to be detrimental to the quality.

The best approach is considered to be to post regularly and if that is three times a week at certain times, it will enable you to produce consistently good posts and grow your audience who will know when to check out new content each week.

Checking out the 7 most common blogging mistakes might just allow you to find the winning formula. Read more

[Post Roundup] Everything You Need to Know About Guest Blogging

I’m a huge fan of guest blogging, as any reader of my work around the Internet knows. There are so many reasons why you should guest blog on other blogs that target to your industry. It expands your reach. Lets you show you know your stuff. Gets you new business. That’s my favorite!

[Post Roundup] Everything You Need to Know About Guest Blogging

I wanted to share some of the best posts we’ve got here on Marketing Eggspert about guest blogging so you’ve got one big resource for it.

First, Understand Why You’re Doing It

A few years ago, Matt Cutts, the guy at Google who tells us what Google does and doesn’t like in terms of SEO, said that guest blogging wouldn’t give brands an SEO boost. I  don’t completely agree with him, but wrote this post to help you really figure out your strategy in guest blogging.

Succeed by Answering Your Target Market’s Questions

People are searching for information online. They want to know how to do something. Whether they should buy a particular product. How one solution stacks up against another. Whatever they want to know, you can provide answers in an informative guest post. By answering those questions and solving those problems, people begin to trust you, putting you one step closer to the sale. Read more

Quick Fix: How Can You Write Content People Want to Read in Just 3 Minutes?

If you’re blogging without looking at your blog’s analytics, you’re shooting in the dark, guessing at what your audience likes reading.


But paying attention to your analytics takes so little time, and can have huge benefits.

If you use Google Analytics, click on the left menu on Behavior, then Site Content/Content Drilldown. Here you will see the URLs for the posts that the most people are clicking on. Instantly, you can see what’s the most popular, then use that to shape future content.

I told you it was going to be easy!

Quick Fix: How Can You Attract More Blog Readers With One Little Tweak?

If you don’t have an RSS feed set up on your blog, you’re essentially asking people to remember to come back to check out new content. People are lazy and busy, and they’re not going to do that.

Quick Fix: How Can You Attract More Blog Readers With One Little Tweak?

If you want more readers, make it simple by setting up a feed.  You can get a free one at FeedBurner. Don’t worry; it’s not overly complicated. The system will walk you through the process, and in 5 minutes your readers will be able to get your latest blog post sent to their email or blog reader!