You know I’m all over bloggers, but I may not have explained why and what role they play in terms of public relations, so here goes.
You know how you can send a press release to editors in the hopes that they’ll cover your news in their magazine or newspaper? The same can be done with bloggers.
The great thing about bloggers is they’re looking for interesting content to blog about. And sometimes they’re lazy. I mean, come on. Finding content for 3-7 days of posts is hard! Especially when you’re writing on 3 other blogs and running a marketing business. But enough about me.
So by sending them info on your product or service, you stand a pretty good chance of them interviewing you or doing a review of the product, thereby helping you reach a wider audience through their readership.
Throughout the BlogWorld Expo, we heard the phrase “join the conversation.” I want to share what I learned with all of you, because it’s important to understand this when you’re developing your marketing strategy.
Marketing is no longer about one source (a phone book ad, a commercial, etc) broadcasting to many. You know this as well as I do. You HATE when advertisers push their products at you. So why use that method?
Now it’s about an engaged, interactive conversation. Between you and me about the amazing restaurant at the Las Vegas airport. Between your customers about a particularly good (or bad) experience they’ve had with your product. So there’s conversation taking place regarding your business;why wouldn’t you want to join in?
Jessica Smith, fellow Sparkplugger and Twitterer extraordinaire, I now get it. It’s a network of conversations. And not all about what people are doing. There’s a lot of great stuff about blog posts worth reading, new businesses, news, you name it. And that’s just one channel.
I also learned a lot about Facebook from Shama Hyder. While I’ve had a profile that I have used to connect to old friends, I’m now looking at it in a new light. One problem I have is understanding who my audience is. With tools like Facebook and Twitter, I will be interacting with them so directly, I’ll know what they ate for breakfast.