In case you’re not as tapped into the SEO world as us marketing professionals, you might have missed the firestorm that Google’s head of Webspam team, Matt Cutts, started a few weeks ago. He wrote a post about Google’s stance on guest blog posts, which many misinterpreted to mean that we should all give up on writing them. Before his words get twisted yet again, let me quote him from his post:
…if you’re using guest blogging as a way to gain links in 2014, you should probably stop. Why? Because over time it’s become a more and more spammy practice, and if you’re doing a lot of guest blogging then you’re hanging out with really bad company.
A similar outcry happened in 2012 when Cutts made a similar decree about press releases.
So Should We Stop Guest Blogging?
Let me interpret what I believe Cutts is trying to tell us.
There are plenty of people using content marketing tools like guest blogging, search engine marketing, and press releases in the correct way; that is: using them to build credibility and to reach a wider audience. But there are an increasing number of people who take advantage of these strategies to get their spammy links on other people’s sites, in the hopes that Google will raise their sites up search results. Read more