No matter where you are in your blogging journey, whether you’re only now considering whether you should blog or you’ve been blogging for a while and need fresh ideas, this post will serve as your guide to help you move it forward.
First, Why Blogging Rocks
If you’re not blogging yet, why is that? Do you think it’s more trouble than it’s worth? Not so. In fact, 46% of people read blogs, most reading 5-10 blogs. One of those blogs could be yours, and could help potential customers find you. Blogging helps you show off your industry expertise, which can help people begin to trust you. And that’s the first step in getting them to buy from you!
It’s important to find the right voice for your blog so that you appeal to the audience you are trying to reach.
The Tools of the Trade
I use (and recommend) WordPress for blogging because it’s simple to use, and can grow with you as your technical understanding of things like widgets and plugins increases. But there are alternatives to WordPress, if you’re looking for something else.