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Broaden the Audience of Your Blog Using These Tips

In today’s world, keeping a freshly-updated blog is a major component in any business’s content marketing strategy. It’s an easy way to gain search engine optimization perks, establish yourself as an industry leader, and increase brand awareness.

What isn’t so easy is getting your blog in front of a large number of eyes. After all, millions of blogs are published online every single day, making it quite difficult for most postings to stand out among the wave of new articles being produced.

The good news is that the success of your blog is not solely left up to fate or chance; there are steps you can take to broaden your audience and create a heftier impact with your content marketing strategy. To help you out, here’s some advice on how to build your readership and gain the results you want.

Broaden the Audience of Your Blog Using These Tips

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My Super Efficient Way to Track Guest Blogging Opportunities

I manage guest blogging opportunities for several clients, and it can be a challenge to keep up with which topic I’ve pitched for them, and where. Because most blog sites don’t respond right away — or even publish within weeks of my submitting an article — it can easily become a logistical nightmare keeping up with it.

 

Like Goldilocks and the Three Bears

Last year, I resolved to find software that would help me track which articles I’d submitted, which editors showed interest in, and when and where the articles were published. I started off trying editorial calendars like Kapost and CoSchedule, but what I needed was less of a calendar and more of a tracking system. Plus, some of the calendars I looked at were $20+ a month, and I can’t justify the cost if the software doesn’t do exactly what I need.

So, like Goldilocks working her way through the porridge, I continued on my search.

My Super Efficient Way to Track Guest Blogging Opportunities

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7 Common Blogging Mistakes to Avoid [Infographic]

Creating and maintaining a successful blog is in theory relatively easy to do, but even with great content and applying a few proven tricks like optimizing for popular keywords and promoting your blog on social media platforms, things don’t always take off as well as you had hoped.

As this infographic detailing the 7 common blogging mistakes to avoid reveals, simply trying to replicate the success of other bloggers who are managing to earn a living from their efforts, is unlikely to be any sort of guarantee that your blogging efforts will reach the same level of audience.

The fundamental lesson to take on board would be that there is no specific or clearly defined path to follow in order to achieve success. What may have worked well for someone else previously, might not be replicated if you take on board the advice from those that have already gained an enviable following.

One of the secrets to success is considered to be the need to blog post frequently in order to keep your audience interested. Whilst that advice is sound in general, to create genuinely interesting and well-researched content takes time, so trying to post something new every day is probably going to be detrimental to the quality.

The best approach is considered to be to post regularly and if that is three times a week at certain times, it will enable you to produce consistently good posts and grow your audience who will know when to check out new content each week.

Checking out the 7 most common blogging mistakes might just allow you to find the winning formula. Read more

[Post Roundup] Everything You Need to Know About Guest Blogging

I’m a huge fan of guest blogging, as any reader of my work around the Internet knows. There are so many reasons why you should guest blog on other blogs that target to your industry. It expands your reach. Lets you show you know your stuff. Gets you new business. That’s my favorite!

[Post Roundup] Everything You Need to Know About Guest Blogging

I wanted to share some of the best posts we’ve got here on Marketing Eggspert about guest blogging so you’ve got one big resource for it.

First, Understand Why You’re Doing It

A few years ago, Matt Cutts, the guy at Google who tells us what Google does and doesn’t like in terms of SEO, said that guest blogging wouldn’t give brands an SEO boost. I  don’t completely agree with him, but wrote this post to help you really figure out your strategy in guest blogging.

Succeed by Answering Your Target Market’s Questions

People are searching for information online. They want to know how to do something. Whether they should buy a particular product. How one solution stacks up against another. Whatever they want to know, you can provide answers in an informative guest post. By answering those questions and solving those problems, people begin to trust you, putting you one step closer to the sale. Read more