Good SEO practice isn’t just about knowing what to sell and how to sell it; it’s also about knowing when to sell it. One study, overseen by Weber Shandwick’s president of digital communications, found, There is a disconnect between theory and reality when it comes to socialising a brand. leaders need a blueprint. This disconnect is never so apparent as when we can see brand marketing operating at the wrong time, particularly if it is well before or just after the event.
Since social media is and will be of such vital importance to future digital marketing, social media strategists who are experienced at predicting the fluctuations of social media network trends are vital for the coordination of optimally timed digital marketing. In-house optimisations can also be performed by re-evaluating the way your business produces and publishes content in order to produce a blueprint as mentioned above for future all future content management.
What is a Content Calendar?
A content calendar is a calendar, digital or otherwise, which will allow you to plan the publishing of your content in advance a blueprint of sorts. At its essence it’s an organisational device, useful for increasing the quantity of your posts and optimising the time of their release. Additionally, planning your content in advance will increase its quality and create more advertising opportunities for your business. A content calendar can be as simple or as complicated as you wish and can be utilised by one or many users, depending on the size and types of your needs.