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Creating a Monthly SEO Content Calendar

Good SEO practice isn’t just about knowing what to sell and how to sell it; it’s also about knowing when to sell it. One study, overseen by Weber Shandwick’s president of digital communications, found, There is a disconnect between theory and reality when it comes to socialising a brand. leaders need a blueprint. This disconnect is never so apparent as when we can see brand marketing operating at the wrong time, particularly if it is well before or just after the event.

Moving Day Andrew Morrell via Compfight

Since social media is and will be of such vital importance to future digital marketing, social media strategists who are experienced at predicting the fluctuations of social media network trends are vital for the coordination of optimally timed digital marketing. In-house optimisations can also be performed by re-evaluating the way your business produces and publishes content in order to produce a blueprint as mentioned above for future all future content management.

What is a Content Calendar?

A content calendar is a calendar, digital or otherwise, which will allow you to plan the publishing of your content in advance a blueprint of sorts. At its essence it’s an organisational device, useful for increasing the quantity of your posts and optimising the time of their release. Additionally, planning your content in advance will increase its quality and create more advertising opportunities for your business. A content calendar can be as simple or as complicated as you wish and can be utilised by one or many users, depending on the size and types of your needs.

What Every Small Business Needs to Know About Blogging

The blogging platform has really taken the business world by storm in these past couple of years. Slowly but surely I’ve seen topics at entrepreneurial conferences shift from simple email marketing and lead generation to massive blog subscriptions and wordpress plugins seminars.

Love it or hate it, blogging is everywhere nowadays and will probably be around for the long haul.How's My Blogging?

So how does this affect your small business? Should you stop everything and pick up blogging? Or should you just ignore it as a trend since it wouldn’t really fit with what your company does anyway?
It’s different for every case. But for this article, I’ll go through the important things every small business should know about blogging, including why so many companies find it to be a worthwhile business platform, and what to expect if you decide to start your own blog.

Should You Trademark Your Blog’s Name?

This is a guest post from Ken Myers. Legalities in blogging are a bit of a murky topic, and unless you’re well-versed in the legal ins and outs of things posted on the Internet, it’s rather easy to get lost…

5 Ways to Get More Comments on Your Blog

Every blogger wants to have an audience that is engaged and cares about what the blogger has to say. A blog with lots of comments and discussions is the type of blog that visitors want to read, bookmark, and come back to because reader-engagement lends social proof to your blog, which is critical for attracting new readers. Unfortunately, many bloggers, especially the newbies, have a hard time attracting any comments from visitors. Most of the time, this is usually due to low traffic but sometimes, it can be due to mistakes that the blogger is making.

5 Ways to Get More Comments on Your Blog

Here are 5 ways to make your blog attract more comments from visitors:

1. Reply to EVERY Single Comment: When you reply to every single comment that someone makes on your blog, it makes the readers feel like it is worthwhile to leave a comment because they know they will get a response from you. This will also make them want to comment on future posts. Even if the comment is just a compliment or a “thank you”, you should still write a response because it lets the commenter know that their comments are being read and they’re not just talking to some random person online. This helps give your blog more personality, which is vital to the success of your blog.

Should You Guest Blog Under an Alias?

There are a lot of tips that you will find online about how to raise SEO and traffic to your website. One of the most heralded of these is guest blogging as it is a way to gain an audience for your content, as well as the ability to link back to your site. There is also bloggers out there that contribute not to the benefit of their own property, but to gain traffic for other sites, either as a favor or any other number of reasons. Sometimes the question will arise though, that if you are blogging for other web entities, should you blog under your real name or an alias. Below are some tips to help you decide what is best for you in your guest blogging ventures.

How to Craft the Most Successful Guest Post

Guest posting makes up a critical part of the blogosphere. It’s web marketing at its best: guest posts connect bloggers with one another, and they’re an indispensible tool for new web writers who want to make a splash in the business. Heck, I’m writing this guest post right now because I believe in it as a promising and rewarding enterprise for bloggers of all stripes.

But that’s not to say that all guest posts are written well, or that all of them live up to the lofty expectations set by the webmasters who intend to publish them. No, guest posting is an art unto itself, one that requires skill and dedication from the author if they hope to get any notoriety in the blogosphere. You can’t simply regurgitate the day’s news on someone else’s blog and expect to reap the rewards of insightful comments or a newfound readership. In short, it takes effort to craft a great guest post.

As an experienced guest poster myself, I’d like to clue you in on a few points that will take your guest posting from ordinary to newsworthy.

SEO for Blogs: Get More Eyeballs on Your Posts

This is from my post on GrowthUniversity. If you’re going to take the time to write a blog post, I assume you’d like as many people to read it as possible. Am I right? Of course I am. Then taking…

Why I Heart Content

Now that I’ve shifted away from PR in my work and toward content production, I’m as happy as a pig in slop, as we Southerners say. I truly love writing articles and blog posts every day. And when I talk…

Using Creative Commons Photos

You’ve probably noticed, I used photos on all my blog posts. I like finding one that expresses the essence of what I’m writing. Sometimes it’s more abstract than direct, so I hope I get my point across. Photos on your…

Where I Am Right Now

I'm taking some time to move away from so much marketing and PR through Egg and get back to writing, my first love. I'm surprising myself by finding other interests outside of marketing, entrepreneurship and PR! But stepping away from what I've lived and breathed for 8 years, while scary, is already very invigorating.
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