In this Marketing Eggspert monthly round-up we include posts regarding article promotion strategies, improving your SEO on your blog, media relations, long-tail SEO in content, blogging for your business, how to get more views on Youtube, writing great headlines, new title tag guidelines and how to get your guest-posting pitch rejected.
To many business owners, regular blogging may seem more like a dalliance than a business activity. After all, aren’t blogs simply a place that writers gush about what is going on in their lives? The truth is quite different.
Good blogs on a small business website provide a crucial component that helps soft-sell your business. Today’s customers need to be sold, not only on your products and services but on your business as a whole.
Here are five reasons why every small business website needs a blog if they plan on growing their small business.
In today’s world, keeping a freshly-updated blog is a major component in any business’s content marketing strategy. It’s an easy way to gain search engine optimization perks, establish yourself as an industry leader, and increase brand awareness.
What isn’t so easy is getting your blog in front of a large number of eyes. After all, millions of blogs are published online every single day, making it quite difficult for most postings to stand out among the wave of new articles being produced.
The good news is that the success of your blog is not solely left up to fate or chance; there are steps you can take to broaden your audience and create a heftier impact with your content marketing strategy. To help you out, here’s some advice on how to build your readership and gain the results you want.
I manage guest blogging opportunities for several clients, and it can be a challenge to keep up with which topic I’ve pitched for them, and where. Because most blog sites don’t respond right away — or even publish within weeks of my submitting an article — it can easily become a logistical nightmare keeping up with it.
Like Goldilocks and the Three Bears
Last year, I resolved to find software that would help me track which articles I’d submitted, which editors showed interest in, and when and where the articles were published. I started off trying editorial calendars like Kapost and CoSchedule, but what I needed was less of a calendar and more of a tracking system. Plus, some of the calendars I looked at were $20+ a month, and I can’t justify the cost if the software doesn’t do exactly what I need.
So, like Goldilocks working her way through the porridge, I continued on my search.