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Find New Customers by Guest Blogging

I was recently talking to a client that offers virtual legal services. She’s established a niche for herself, but her industry is so new, she has trouble finding clients.

I told her that her challenge was educating the marketplace. Sure, she offers legal services at a fraction of what the big boys charge, but if her audience doesn’t know that her company exists, she doesn’t stand to take some of that market share.

Find New Customers by Guest Blogging

I recommended she start  guest blogging  on sites that cater to her audience as a solution.

Why Guest Blogging Works

I’ve been guest blogging for my own marketing company for years, and I use it as a way to show off my services (blog writing) and get introduced to new audiences. I’d say at least 30% of my leads come from people who have read my writing around the Web.

How Guest Blogging Works: Real World Examples

I’ve written before about the benefits of guest blogging for other blogs that target your industry. It can be a powerful tool if you target decently popular sites that your audience visits frequently. You provide useful content, and they can click that link to your site in your author bio.

Blogging for Cats  

At Egg, we’ve been offering more of this service, and I wanted to share some of our successes.

How to Find the Right Voice for Your Blog

If you want to make a blog into a success then it will need to meet at least some basic criteria. For one it will need to look good and work well on the majority of machines for instance. At the same time it will also be important that it provides useful information to ensure that it is worth the time spent reading it.

Dog Looking at and Listening to a Phonograph, "His Master's Voice", The Original RCA Music Puppy Dog Logo Symbol for Advertising

One of the most basic requirements of all though is that your blog reads well. In other words, it must be enjoyable and easy to read, and it must have a distinct tone and voice’ that suits the subject matter. If you don’t accomplish at least this much, then people will think your blog is unprofessional and may not trust the information they get from it. Alternatively, they may simply not enjoy reading it and feel as though the information isn’t worth the effort taken to extract it.

How and Why to Guest Post

At Egg, we’ve been writing and pitching more guest posts for our clients. We’ve learned a thing or two about what works and what doesn’t. Highly customized pitches work. Reading the blog where we want to place a post works. Finding a niche that doesn’t have enough content works. Spamming blogs with unrelated content does not.

Welcome

I field guest post requests for The Marketing Eggspert blog too. It’s interesting that in the new age of  Google regulations on SEO and keywords, I’m still getting requests from people who want to link to completely unrelated sites, like payday loans or online college courses. I turn them down, of course. I do have my blog’s reputation to uphold!

Why Don’t Software Companies Have Blogs?

I recently spent some time following software companies on Twitter (since we’re now focusing on serving the software industry, I thought it was a good idea!). I noticed something interesting. While most had sleek, appealing sites, only about one in 10 had a blog! What’s the reason?

My theory, based on what I’ve gleaned from existing software clients, is that software companies smaller ones, anyway tend to be run by a couple of programmers, and maybe an intern or two.  There’s simply no one to write the content for the blog. Or the founder tries to provide the content and either doesn’t have time, or focuses on technical topics that only his team cares about.

Am I striking a nerve here?

Five Ways to Boost Traffic to Your Business Blog

Congratulations! You are currently living in a phenomenal place in the history of mankind. The invention of the Internet has opened up our ability to succeed in business to unbelievable levels. You can reach so many people in so many walks of life regardless of what line of business you are in.

It does, however, take a little work on your part. It requires focus, intention, energy and passion to build a strong clientele, and a business blog is a fantastic way to pull in customers if you do it correctly.

Following are five tips on how to boost your own business blog activity:

1. Be Consistent  

As with most old adages, the saying, “The squeaky wheel gets the oil,” does contain a grain or two of truth. That doesn’t mean you should constantly bug your clients with spam and useless information, but you should take the time to blog each and every week. When you post valid content each week, your customers start making it a habit to visit your site and consequently start building a relationship with you and your business. The next time anything comes to mind regarding your line of business, you will be the “squeaky wheel” that they think of first.

2. Leverage Social Media  


Facebook, Twitter and LinkedIn, among others, have all become valuable resources for all sizes of businesses. When you open yourself up to the social media world, you increase your presence and visible credibility through your fans. At the same time, you can increase your site’s optimization through sharing useful information, images and segments of blog posts and linking back to your site. When people comment or like something on your public profile page, each of their friends is notified of their activity and consequently you open your business up not only to the people who like you but also to all of the people who like them. Always encourage your friends and fans to share the content you post on social media sites. You can also place a link to your social media sites on your website, encouraging traffic that comes to your webpage to follow you on Facebook, Twitter and LinkedIn. This will help to grow your audience in a very short amount of time.

5 Tips to Breaking Through Blogger’s Block

When you blog as much as I do, you sometimes suffer from what I call “blogger’s block.” Just like writer’s block, it can keep you from coming up with ideas, or simply stall you from writing content on your company’s blog regularly. Unfortunately, most of us entrepreneurs don’t have the luxury of waiting until creativity strikes to blog, so I’ve come up with 5 tips to help you kick blogger’s block in the butt and keep writing fabulous posts.

Frustration (was: threesixtyfive | day 244)

1. Keep a List of Topics Handy. The biggest obstacle for me is coming up with yet another fresh idea on a topic I’ve already written hundreds of posts about. When we sit down to write, ideas don’t always flow. That’s why I recommend keeping a spreadsheet handy where you can save ideas for when you’re ready to write. Ideas come at the oddest times for me; sometimes I wake up with one, or find one while I’m winding down on the weekend. I’m quick to record it, lest I forget it.

A Beginner’s Guide to Using Blogger Tools for SEO

In the world of blogging, WordPress is king. It has more options, tools, and other developers than any other blogging platform. However, new bloggers are more likely to dip their toes in the blogging pool with something like Blogger, which caters to newbies. Just because you’re using a less complex blogging platform doesn’t mean you should ignore SEO best practices.

Google Analytics

Analytics allows you to see the source of your traffic.  In simple terms, you can view which websites and search engines bring the most people to your blog.  This helps you be more strategic in your social media marketing.  It lets you know which posts are the most influential.  It also gives you an idea which areas of advertising need the most attention.  For example, if most of your traffic comes from the links you place on Twitter, you may need to give Facebook a little more of your time.  This will ensure that you’re receiving traffic from multiple sources not just one.

Tip: You will need a Google Analytics Web Property ID in order see your Google Analytics show up on your Blogger Dashboard.  

How Blogging Makes You an Industry Expert

When you’re one business in a sea of thousands, you’ve got to take every advantage to stand out. One way to do that is to show off your expertise. You know your industry inside and out, and the more you share your wisdom, the better connected potential customers become to you and your brand.

Blogging is one of the best ways to become an industry leader. Consider this: people are searching for answers to their questions or solutions to their problems about  400,000 times a day. If your business blog provides answers to those questions, you’ve attracted new loyal followers. And those followers, if you continue to help them, will become new customers.

The Benefits of Writing Guest Posts for Your Business

Previously I wrote about how to get more of your guest posts picked up.  So when Susan was nice enough to ask if I would like to write here again, I thought it would be appropriate to dive a little deeper into the subject.

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Why Should I be Guest Posting in the First Place?

From an SEO perspective the reason is simple, you gain backlinks to your site.

A link is like a vote from one site to another, signaling that they trust (or endorse) the content, services and/or products on the site.  The idea behind Google’s thinking is, the more links you receive from trusted, high ranking sites, the more reputable you are.  This and many other factors play in where you rank in the search results.

However, the benefits of guest posting can be much greater for a business than just acquiring links.

Why I Work with Guest Bloggers

If you're a regular reader of Marketing Eggspert, you know there are a lot of guest posts. There are a few reasons for this. 1. I'm busy blogging on CorpNet, BizLaunch, and Small Business Trends. 2. It's hard to come up with tons of fresh content! 3. I like to give up-and-coming bloggers the opportunity to shine.
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