It’s a reality in today’s digital marketing environment: You must blog.
We’re called on to be prolific content creators. We’re called on to consistently produce and publish. What we aren’t called on to do? Create noise.
Still, there’s a lot of noise out there. So much so that it’s harder than ever to rise above it all and attract the people you need in your business.
But, there’s another angle to content marketing that’s not looked at as often: Sharing.
It’s commonly taught that word-of-mouth marketing is the cheapest form of marketing. In today’s social media dominant world, that word-of-mouth marketing is even more readily available.