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Why Your Business Should Blog

I realized that even though we had the week-long Blogging & Your Business event, I’ve never actually taken the time to explain why I believe your business needs a blog. I frequently pitch blogs to my Egg Marketing customers, so it’s apropo that I post my reasons.

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I talk a lot about how times, they are a changin’. It’s inevitable that we will not be able to reach customers in the ways we did in the past. To successfully grow any business, you have to be open to change. Customers adapt faster than businesses, and that’s the downfall of many companies. It’s a tiresome race, always trying to find the new way to market before the consumer discovers it, but it’s a necessary evil.

Blogs are the future. Now, if your idea of blogs is someone’s journal about what they ate that day, that may have been true in 2000, but it’s not true now. But you know that because you’re reading this. Blogs are meant to inform. Rather than buy a set of encyclopedias from a door-to-door salesman, you can have any type of information you seek with a few clicks of a button, and much of it is on blogs. Consumers like free information. Provide that to them, and their sales will follow. Read more

Blogging & Your Business Day 5: Top Tips From Our Panel

This forum has been a lot of fun! I hope all of you enjoyed it as well. I’ve learned a lot from our panelists! Maybe we can make this a regular segment every few months on Egg Blog.

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I’ll end the week with all the tips our Blogging & Your Business Panel gave me. Enjoy them!

Finding Your Voice

  • Have something different and better to say; a unique perspective and/or expertise.
  • Make sure it’s relevant for your readers/subscribers/prospects/clients/colleagues.
  • Speak in a natural “spoken” voice and let people into your values & style.
  • Find your own voice. People will be drawn to read and come back if you are authentic and offer useful and/or interesting information.
  • Do what you love doing and have every detail reflect that.
  • Know who loves what you love doing and design every blog experience to serve them.
  • Know what you will promise and be prepared to deliver it. Then think about marketing.

Read more

Blogging & Your Business Day 4: Free Advice From the Experts

Everyone loves free advice. That’s why you’re here, right? We dig down and get the best advice from our panel on blogging and promoting a business.

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Give Us Some Great Blog Advice.

Tammy Munson: Remember that having a blog is just another tool in your marketing toolkit you also need to use a variety to really make an impact. Don’t just depend on your blog to do it all for you!

Liz Strauss: If you’re not blogging, you’re missing a major opportunity. However, it easy to get caught up in blogging for other bloggers so stop each morning and remember the people you want to reach.

Vikram Rajan: Nobody cares what you know, until they know how much you care.

Dawud Miracle: Write about what you love. Forget monetizing and money making initially and just write about what you love. Don’t put the pressure on yourself to build a business or increase your income through your blog. Just write about what you love. I’ve said it three times on purpose. When you put your knowledge of a topic together with your passion, amazing things can happen in the blogosphere. Read more

Blogging & Your Business Day 3: Who Does The Blogging?

Once you start blogging, you’ll find it can take a lot of time if you don’t do it right. Many bloggers hire writers to write some posts, and some use guest bloggers to help them. Let’s ask our panel who does the blogging.

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Are you the business owner AND blogger, or do you have an employee write the blog?

Dawud Miracle: I am a solopreneur, so I own my business and I do the work of my business. I do outsource mundane tasks, but mostly I do all the work. If you phone me for a consultation, for instance, I’ll be the one who answers the phone and you calls you back. If you send me an email, I’ll be the one receiving, reading and replying. I’m very hands-on with my clients and really like it that way. I have plan to include guest bloggers in the future, but I’m the one behind my blog.

Tammy Munson: Sometimes it’s me, sometimes it’s my VA.

Kevin Eikenberry
: I am both. We have talked about other members of my team blogging, and we may do that in the future, but for now, it is just me, on both Kevin’s Blog and the Remarkable Leadership Book Blog. WE do produce some other content in a blog format (like the component of or weekly newsletter for example) and I don’t post those – someone else on my team posts them in a blog/RSS feed-friendly page.

Vikram Rajan: No, I write all my posts. Some clients want to work with employees and interns to post for themeggmarketingpr.com/blog. which is not necessarily bad. But I feel our personality also shines through our bloggingeggmarketingpr.com/blog. it is a wonderful tool to grow and showcase our personal brand expertise. I suggest people blog personally, and perhaps ALSO empower others to do so.

Liz Strauss: I have three contributing writers, but I am the force behind what appears on my blog.

Beth Agnew: I write the blog myself.

Susan Payton: I write my posts and my husband (blog expert extraordinaire) does all the technical, crosslinking, seo, and posting.