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My Blog Could Kick Your Website’s A@#

I just read Suzanne Falter-Barns’ post on ProBlogger: Have Blogs Killed Conventional Websites? and I’d like to put in my 2 cents.

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Used to be everyone was struggling to keep up with competitors just by having a website. Now if you don’t have a blog you’re behind. Forget for a moment that you’re not web-savvy, if that’s true, and look at the benefits of blogs over websites. I’ll borrow from Suzanne’s list and add my own.

Blogs are easier to update. Sites like WordPress make it simple to upload posts instantly, so as soon as you think of a topic, you can write it and post it within minutes. With websites, you likely have to call your IT or web design guy to get anything changed. Read more

Egg Marketing Blog Reaches Top 100 Business Blogs

Egg Marketing’s blog was recently acknowledged on Business Opportunities and Ideas’ top 100 Business Blogslist. The list consisted of blogs that cover the spectrum of business blogging, including marketing blogs, blogger blogs, and entrepreneur blogs.

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“I’m thrilled to be on a list with the blogging greats like Seth Godin and Duct Tape Marketing,” said Susan Payton, Managing Partner of Egg Marketing & Public Relations, and the blogger behind Egg Marketing Blog. “It’s great to know that people are getting something out of what I pour my heart into.”

Why Your Business Should Blog

I realized that even though we had the week-long Blogging & Your Business event, I’ve never actually taken the time to explain why I believe your business needs a blog. I frequently pitch blogs to my Egg Marketing customers, so it’s apropo that I post my reasons.

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I talk a lot about how times, they are a changin’. It’s inevitable that we will not be able to reach customers in the ways we did in the past. To successfully grow any business, you have to be open to change. Customers adapt faster than businesses, and that’s the downfall of many companies. It’s a tiresome race, always trying to find the new way to market before the consumer discovers it, but it’s a necessary evil.

Blogs are the future. Now, if your idea of blogs is someone’s journal about what they ate that day, that may have been true in 2000, but it’s not true now. But you know that because you’re reading this. Blogs are meant to inform. Rather than buy a set of encyclopedias from a door-to-door salesman, you can have any type of information you seek with a few clicks of a button, and much of it is on blogs. Consumers like free information. Provide that to them, and their sales will follow. Read more

Blogging & Your Business Day 5: Top Tips From Our Panel

This forum has been a lot of fun! I hope all of you enjoyed it as well. I’ve learned a lot from our panelists! Maybe we can make this a regular segment every few months on Egg Blog.

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I’ll end the week with all the tips our Blogging & Your Business Panel gave me. Enjoy them!

Finding Your Voice

  • Have something different and better to say; a unique perspective and/or expertise.
  • Make sure it’s relevant for your readers/subscribers/prospects/clients/colleagues.
  • Speak in a natural “spoken” voice and let people into your values & style.
  • Find your own voice. People will be drawn to read and come back if you are authentic and offer useful and/or interesting information.
  • Do what you love doing and have every detail reflect that.
  • Know who loves what you love doing and design every blog experience to serve them.
  • Know what you will promise and be prepared to deliver it. Then think about marketing.

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