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Eggcerpts From Natalie: Why You Need Publicity

by Natalie Grbic

From a marketing standpoint, publicity is one component of promotion. Publicity is a very important factor when it is linked to public relations. It is a purposeful attempt that manages the public’s perception of a subject. A subject can include people, goods and services, or entertainment. Publicists cannot sit around and wait for news to approach them; therefore, they must create their own news.

Some forms of publicity include:

-Television
-Radio
-Newspapers
-Magazines
-Contests

These are just a few forms of publicity that are valuable, but there are other sufficient forms of publicity that may be useful to your specific business.

Since new technology of web blogs, web cameras, and web affiliates have emerged, publicity has become fairly low cost and an effective means of “getting your name out there.” Millions of people surf the internet each day; as a result using this new technology will give your business a sales boost.

There is a theory stating that any press is good press. Go out there and explore which type of publicity will give your business maximum exposure.

Susan:
Natalie brings up a good point: any press is good press. It’s all in how you handle it. Now, publicity comes at you from every angle. Someone may comment on your company on their blog (for better or worse) or review your services in a magazine. Stay on top of where you’re covered.

A good tool for knowing who’s talking about you is Google Alerts. Enter your company name as a search and any time something appears online with your company name, you’ll get an email.

Here’s a great article on managing bad press.

-Susan


My Blog Could Kick Your Website’s A@#

I just read Suzanne Falter-Barns’ post on ProBlogger: Have Blogs Killed Conventional Websites? and I’d like to put in my 2 cents.

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Used to be everyone was struggling to keep up with competitors just by having a website. Now if you don’t have a blog you’re behind. Forget for a moment that you’re not web-savvy, if that’s true, and look at the benefits of blogs over websites. I’ll borrow from Suzanne’s list and add my own.

Blogs are easier to update. Sites like WordPress make it simple to upload posts instantly, so as soon as you think of a topic, you can write it and post it within minutes. With websites, you likely have to call your IT or web design guy to get anything changed. Read more

Egg Marketing Blog Reaches Top 100 Business Blogs

Egg Marketing’s blog was recently acknowledged on Business Opportunities and Ideas’ top 100 Business Blogslist. The list consisted of blogs that cover the spectrum of business blogging, including marketing blogs, blogger blogs, and entrepreneur blogs.

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“I’m thrilled to be on a list with the blogging greats like Seth Godin and Duct Tape Marketing,” said Susan Payton, Managing Partner of Egg Marketing & Public Relations, and the blogger behind Egg Marketing Blog. “It’s great to know that people are getting something out of what I pour my heart into.”

Why Your Business Should Blog

I realized that even though we had the week-long Blogging & Your Business event, I’ve never actually taken the time to explain why I believe your business needs a blog. I frequently pitch blogs to my Egg Marketing customers, so it’s apropo that I post my reasons.

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I talk a lot about how times, they are a changin’. It’s inevitable that we will not be able to reach customers in the ways we did in the past. To successfully grow any business, you have to be open to change. Customers adapt faster than businesses, and that’s the downfall of many companies. It’s a tiresome race, always trying to find the new way to market before the consumer discovers it, but it’s a necessary evil.

Blogs are the future. Now, if your idea of blogs is someone’s journal about what they ate that day, that may have been true in 2000, but it’s not true now. But you know that because you’re reading this. Blogs are meant to inform. Rather than buy a set of encyclopedias from a door-to-door salesman, you can have any type of information you seek with a few clicks of a button, and much of it is on blogs. Consumers like free information. Provide that to them, and their sales will follow. Read more